{"id":39985,"date":"2022-08-26T12:04:52","date_gmt":"2022-08-26T10:04:52","guid":{"rendered":"http:\/\/followerninja.com\/\/datenschutz\/"},"modified":"2025-02-04T23:42:55","modified_gmt":"2025-02-04T22:42:55","slug":"ochrana-udaju","status":"publish","type":"page","link":"https:\/\/followerninja.com\/cs\/ochrana-udaju\/","title":{"rendered":"Ochrana \u00fadaj\u016f"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"39985\" class=\"elementor elementor-39985\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bafcc77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bafcc77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-518f5a3c\" data-id=\"518f5a3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b21442 elementor-widget elementor-widget-spacer\" data-id=\"0b21442\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa0f69d elementor-widget elementor-widget-text-editor\" data-id=\"6aa0f69d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h1>\n<h2>\u00davod<\/h2>\n<p>V n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00e9 typy va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 \"\u00fadaje\") zpracov\u00e1v\u00e1me, pro jak\u00e9 \u00fa\u010dely a v jak\u00e9m rozsahu. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme, a to jak v souvislosti s poskytov\u00e1n\u00edm na\u0161ich slu\u017eeb, tak zejm\u00e9na na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch za\u0159\u00edzen\u00edch, jako\u017e i v r\u00e1mci extern\u00edch online prezentac\u00ed, jako jsou na\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le spole\u010dn\u011b jen \"online nab\u00eddka\"). Pou\u017eit\u00e9 pojmy nejsou genderov\u011b specifick\u00e9. Stav: Na z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f je mo\u017en\u00e9 v p\u0159\u00edpad\u011b, \u017ee se jedn\u00e1 o internetovou nab\u00eddku, vyu\u017e\u00edvat tzv:<\/p>\n<p>03.02.2025<\/p>\n<h2>Obsah<\/h2>\n<ul class=\"index\">\n<li><a class=\"index-link\" href=\"#m14\">\u00davod<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m3\">Odpov\u011bdn\u00e1 osoba<\/a><\/li>\n<li><a class=\"index-link\" href=\"#mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m11\">Kontakt na pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m13\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m25\">P\u0159ed\u00e1v\u00e1n\u00ed a zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m24\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m317\">Obchodn\u00ed a podnikatelsk\u00e9 slu\u017eby<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m326\">Poskytovatel platebn\u00edch slu\u017eeb<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m325\">Posouzen\u00ed \u00fav\u011bruschopnosti<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m182\">Kontaktujte n\u00e1s<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m17\">Zpravodaj a elektronick\u00e1 ozn\u00e1men\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m264\">Online marketing<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m12\">Vymaz\u00e1n\u00ed dat<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m15\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m42\">Definice pojm\u016f<\/a><\/li>\n<\/ul>\n<h2 id=\"m3\">\u00a0<\/h2>\n<h2 id=\"m11\">Kontakt na pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f<\/h2>\n<p><span style=\"font-size: 23.040001px; color: #333333;\">P\u0159ehled zpracov\u00e1n\u00ed<\/span><\/p>\n<p>N\u00e1sleduj\u00edc\u00ed p\u0159ehled shrnuje typy zpracov\u00e1van\u00fdch \u00fadaj\u016f a \u00fa\u010dely jejich zpracov\u00e1n\u00ed a odkazuje na subjekty \u00fadaj\u016f.<\/p>\n<p>.<span style=\"font-size: 20.16px; color: #333333;\">Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f<\/span><\/p>\n<ul>\n<li>Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy).<\/li>\n<li>\u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch).<\/li>\n<li>Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla).<\/li>\n<li>Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li>\u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li>\n<li>\u00fadaje o poloze (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby).<\/li>\n<li>\u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f).<\/li>\n<li>Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb).<\/li>\n<\/ul>\n<h3>Kategorie dot\u010den\u00fdch osob<\/h3>\n<ul>\n<li>Obchodn\u00ed a smluvn\u00ed partne\u0159i.<\/li>\n<li>Z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li>\n<li>Komunika\u010dn\u00ed partner.<\/li>\n<li>Z\u00e1kazn\u00edci.<\/li>\n<li>U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<\/ul>\n<h3>\u00da\u010dely zpracov\u00e1n\u00ed<\/h3>\n<ul>\n<li>Posouzen\u00ed \u00fav\u011bruschopnosti a \u00fav\u011brov\u00e9 bonity.<\/li>\n<li>Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li>\n<li>Vyhodnocen\u00ed akce n\u00e1v\u0161t\u011bvy.<\/li>\n<li>Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy.<\/li>\n<li>Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi (zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi pro marketingov\u00e9 \u00fa\u010dely).<\/li>\n<li>P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li>\n<li>Z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing.<\/li>\n<li>Kontaktn\u00ed dotazy a komunikace.<\/li>\n<li>m\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed).<\/li>\n<li>Profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n<li>Remarketing.<\/li>\n<li>M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li>\n<li>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed.<\/li>\n<li>sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie).<\/li>\n<li>Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li>\n<li>Spr\u00e1va a zodpov\u00edd\u00e1n\u00ed dotaz\u016f.<\/li>\n<li>Tvorba c\u00edlov\u00fdch skupin (ur\u010den\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu).<\/li>\n<\/ul>\n<h3>Automatizovan\u00e9 rozhodov\u00e1n\u00ed v jednotliv\u00fdch p\u0159\u00edpadech<\/h3>\n<ul>\n<li>\u00dav\u011brov\u00e1 zpr\u00e1va (rozhodnut\u00ed na z\u00e1klad\u011b kontroly \u00fav\u011bruschopnosti).<\/li>\n<\/ul>\n<h3 id=\"m13\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/h3>\n<p>V n\u00e1sleduj\u00edc\u00edm textu v\u00e1s informujeme o pr\u00e1vn\u00edm z\u00e1kladu obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR), na jeho\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje. Upozor\u0148ujeme, \u017ee krom\u011b ustanoven\u00ed GDPR mohou platit vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f ve va\u0161\u00ed nebo na\u0161\u00ed zemi bydli\u0161t\u011b a s\u00eddla. Pokud se v jednotliv\u00fdch p\u0159\u00edpadech uplatn\u00ed i specifi\u010dt\u011bj\u0161\u00ed pr\u00e1vn\u00ed z\u00e1klady, budeme v\u00e1s o nich informovat v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul>\n<li><strong>Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR)<\/strong> - Subjekt \u00fadaj\u016f ud\u011blil souhlas se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f pro jeden nebo v\u00edce konkr\u00e9tn\u00edch \u00fa\u010del\u016f.<\/li>\n<li><strong>Pln\u011bn\u00ed smlouvy a dotazy p\u0159ed uzav\u0159en\u00edm smlouvy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR)<\/strong> - Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, jej\u00ed\u017e smluvn\u00ed stranou je subjekt \u00fadaj\u016f, nebo pro p\u0159ijet\u00ed opat\u0159en\u00ed na \u017e\u00e1dost subjektu \u00fadaj\u016f p\u0159ed uzav\u0159en\u00edm smlouvy.<\/li>\n<li><strong>Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. c) GDPR)<\/strong> - Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro spln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti, kter\u00e1 se na spr\u00e1vce vztahuje.<\/li>\n<li><strong>Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR)<\/strong> - Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro \u00fa\u010dely opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f spr\u00e1vce nebo t\u0159et\u00ed strany, s v\u00fdjimkou p\u0159\u00edpad\u016f, kdy p\u0159ed t\u011bmito z\u00e1jmy maj\u00ed p\u0159ednost z\u00e1jmy nebo z\u00e1kladn\u00ed pr\u00e1va a svobody subjektu \u00fadaj\u016f, kter\u00e9 vy\u017eaduj\u00ed ochranu osobn\u00edch \u00fadaj\u016f.<\/li>\n<\/ul>\n<h2 id=\"m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/h2>\n<p>P\u0159ij\u00edm\u00e1me vhodn\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed v souladu s pr\u00e1vn\u00edmi po\u017eadavky, p\u0159i\u010dem\u017e bereme v \u00favahu stav techniky, n\u00e1klady na proveden\u00ed a povahu, rozsah, okolnosti a \u00fa\u010dely zpracov\u00e1n\u00ed, jako\u017e i r\u016fznou pravd\u011bpodobnost v\u00fdskytu a rozsah ohro\u017een\u00ed pr\u00e1v a svobod fyzick\u00fdch osob, abychom zajistili \u00farove\u0148 ochrany odpov\u00eddaj\u00edc\u00ed dan\u00e9mu riziku. Opat\u0159en\u00ed zahrnuj\u00ed zejm\u00e9na zaji\u0161t\u011bn\u00ed d\u016fv\u011brnosti, integrity a dostupnosti \u00fadaj\u016f prost\u0159ednictv\u00edm kontroly fyzick\u00e9ho a elektronick\u00e9ho p\u0159\u00edstupu k \u00fadaj\u016fm, jako\u017e i p\u0159\u00edstupu, vkl\u00e1d\u00e1n\u00ed, zve\u0159ej\u0148ov\u00e1n\u00ed, zaji\u0161t\u011bn\u00ed dostupnosti a odd\u011blen\u00ed \u00fadaj\u016f. D\u00e1le jsme zavedli postupy, kter\u00e9 zaji\u0161\u0165uj\u00ed v\u00fdkon pr\u00e1v subjekt\u016f \u00fadaj\u016f, v\u00fdmaz \u00fadaj\u016f a reakce na ohro\u017een\u00ed \u00fadaj\u016f. Krom\u011b toho zohled\u0148ujeme ochranu osobn\u00edch \u00fadaj\u016f ji\u017e p\u0159i v\u00fdvoji a v\u00fdb\u011bru hardwaru, softwaru a proces\u016f v souladu se z\u00e1sadou ochrany \u00fadaj\u016f, a to prost\u0159ednictv\u00edm n\u00e1vrhu technologi\u00ed a v\u00fdchoz\u00edch nastaven\u00ed \u0161etrn\u00fdch k ochran\u011b \u00fadaj\u016f. <strong>\u0160ifrov\u00e1n\u00ed SSL (https)<\/strong>Abychom ochr\u00e1nili va\u0161e \u00fadaje p\u0159en\u00e1\u0161en\u00e9 prost\u0159ednictv\u00edm na\u0161\u00ed online nab\u00eddky, pou\u017e\u00edv\u00e1me \u0161ifrov\u00e1n\u00ed SSL. Takov\u00e9 \u0161ifrovan\u00e9 spojen\u00ed pozn\u00e1te podle p\u0159edpony https:\/\/ v adresn\u00edm \u0159\u00e1dku prohl\u00ed\u017ee\u010de.\u00a0<\/p>\n<h2 id=\"m25\">P\u0159ed\u00e1v\u00e1n\u00ed a zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>V r\u00e1mci na\u0161eho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f mohou b\u00fdt \u00fadaje p\u0159ed\u00e1v\u00e1ny jin\u00fdm org\u00e1n\u016fm, spole\u010dnostem, pr\u00e1vn\u011b samostatn\u00fdm organiza\u010dn\u00edm jednotk\u00e1m nebo osob\u00e1m nebo jim mohou b\u00fdt zp\u0159\u00edstupn\u011bny. P\u0159\u00edjemci t\u011bchto \u00fadaj\u016f mohou b\u00fdt nap\u0159\u00edklad platebn\u00ed instituce v souvislosti s platebn\u00edmi transakcemi, poskytovatel\u00e9 slu\u017eeb pov\u011b\u0159en\u00ed \u00fakoly v oblasti IT nebo poskytovatel\u00e9 slu\u017eeb a obsahu, kter\u00e9 jsou integrov\u00e1ny do webov\u00fdch str\u00e1nek. V takov\u00fdch p\u0159\u00edpadech dodr\u017eujeme z\u00e1konn\u00e9 po\u017eadavky a zejm\u00e9na uzav\u00edr\u00e1me s p\u0159\u00edjemci va\u0161ich \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9 smlouvy nebo dohody, kter\u00e9 slou\u017e\u00ed k ochran\u011b va\u0161ich \u00fadaj\u016f.<\/p>\n<h2 id=\"m24\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/h2>\n<p>Pokud zpracov\u00e1v\u00e1me \u00fadaje ve t\u0159et\u00ed zemi (tj. mimo Evropskou unii (EU), Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP)) nebo pokud zpracov\u00e1n\u00ed prob\u00edh\u00e1 v souvislosti s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran nebo sd\u011blov\u00e1n\u00edm \u010di p\u0159ed\u00e1v\u00e1n\u00edm \u00fadaj\u016f jin\u00fdm osob\u00e1m, org\u00e1n\u016fm nebo spole\u010dnostem, d\u011bje se tak pouze v souladu s pr\u00e1vn\u00edmi po\u017eadavky. Na z\u00e1klad\u011b v\u00fdslovn\u00e9ho souhlasu nebo smluvn\u011b \u010di z\u00e1konem po\u017eadovan\u00e9ho p\u0159ed\u00e1n\u00ed zpracov\u00e1v\u00e1me nebo nech\u00e1v\u00e1me zpracov\u00e1vat \u00fadaje pouze ve t\u0159et\u00edch zem\u00edch s uzn\u00e1vanou \u00farovn\u00ed ochrany \u00fadaj\u016f, smluvn\u00edm z\u00e1vazkem prost\u0159ednictv\u00edm tzv. standardn\u00edch ochrann\u00fdch dolo\u017eek Komise EU, za p\u0159\u00edtomnosti certifikac\u00ed nebo z\u00e1vazn\u00fdch intern\u00edch p\u0159edpis\u016f o ochran\u011b \u00fadaj\u016f (\u010dl. 44 a\u017e 49 GDPR, informa\u010dn\u00ed str\u00e1nka Komise EU: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de\" target=\"_blank\" rel=\"noopener\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de<\/a> ).<\/p>\n<h2 id=\"m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2>\n<p>Soubory cookie jsou mal\u00e9 textov\u00e9 soubory nebo jin\u00e9 pam\u011b\u0165ov\u00e9 pozn\u00e1mky, kter\u00e9 ukl\u00e1daj\u00ed informace v koncov\u00fdch za\u0159\u00edzen\u00edch a \u010dtou informace z koncov\u00fdch za\u0159\u00edzen\u00ed. Nap\u0159\u00edklad k ulo\u017een\u00ed stavu p\u0159ihl\u00e1\u0161en\u00ed do u\u017eivatelsk\u00e9ho \u00fa\u010dtu, obsahu n\u00e1kupn\u00edho ko\u0161\u00edku v e-shopu, nav\u0161t\u00edven\u00e9ho obsahu nebo pou\u017eit\u00fdch funkc\u00ed v online nab\u00eddce. Soubory cookie mohou b\u00fdt tak\u00e9 pou\u017eity k r\u016fzn\u00fdm \u00fa\u010del\u016fm, nap\u0159. k zaji\u0161t\u011bn\u00ed funk\u010dnosti, bezpe\u010dnosti a pohodl\u00ed online nab\u00eddek a k vytv\u00e1\u0159en\u00ed anal\u00fdz tok\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f. <strong>Pozn\u00e1mky k souhlasu:\u00a0<\/strong>Soubory cookie pou\u017e\u00edv\u00e1me v souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi. Proto od u\u017eivatel\u016f z\u00edsk\u00e1v\u00e1me p\u0159edchoz\u00ed souhlas, pokud to z\u00e1kon nevy\u017eaduje. Souhlas nen\u00ed vy\u017eadov\u00e1n zejm\u00e9na tehdy, pokud je ukl\u00e1d\u00e1n\u00ed a \u010dten\u00ed informac\u00ed, v\u010detn\u011b soubor\u016f cookie, nezbytn\u011b nutn\u00e9 k tomu, aby u\u017eivateli byla poskytnuta j\u00edm v\u00fdslovn\u011b po\u017eadovan\u00e1 telemedi\u00e1ln\u00ed slu\u017eba (tj. na\u0161e online nab\u00eddka). Odvolateln\u00fd souhlas je u\u017eivatel\u016fm jasn\u011b sd\u011blen a obsahuje informace o p\u0159\u00edslu\u0161n\u00e9m pou\u017eit\u00ed soubor\u016f cookie. <strong>Informace o pr\u00e1vn\u00edm z\u00e1kladu ochrany \u00fadaj\u016f:\u00a0<\/strong>Pr\u00e1vn\u00ed z\u00e1klad podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f, na jeho\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje u\u017eivatel\u016f pomoc\u00ed soubor\u016f cookie, z\u00e1vis\u00ed na tom, zda u\u017eivatele po\u017e\u00e1d\u00e1me o souhlas. Pokud u\u017eivatel\u00e9 souhlas\u00ed, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed jejich \u00fadaj\u016f jimi ud\u011blen\u00fd souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b budou \u00fadaje zpracov\u00e1van\u00e9 pomoc\u00ed soubor\u016f cookie zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (nap\u0159. p\u0159i obchodn\u00edm provozu na\u0161\u00ed online nab\u00eddky a zlep\u0161ov\u00e1n\u00ed jej\u00ed pou\u017eitelnosti) nebo, pokud se tak d\u011bje v souvislosti s pln\u011bn\u00edm na\u0161ich smluvn\u00edch z\u00e1vazk\u016f, pokud je pou\u017eit\u00ed soubor\u016f cookie nezbytn\u00e9 pro pln\u011bn\u00ed na\u0161ich smluvn\u00edch z\u00e1vazk\u016f. \u00da\u010dely, pro kter\u00e9 soubory cookie zpracov\u00e1v\u00e1me, vysv\u011btlujeme v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f nebo v r\u00e1mci na\u0161ich postup\u016f pro ud\u011blov\u00e1n\u00ed souhlasu a zpracov\u00e1n\u00ed. <strong>Doba skladov\u00e1n\u00ed:\u00a0<\/strong>Pokud jde o dobu ulo\u017een\u00ed, rozli\u0161uj\u00ed se n\u00e1sleduj\u00edc\u00ed typy soubor\u016f cookie:<\/p>\n<ul>\n<li><strong>Do\u010dasn\u00e9 soubory cookie (tak\u00e9: soubory cookie relace):<\/strong> Do\u010dasn\u00e9 soubory cookie se vyma\u017eou nejpozd\u011bji pot\u00e9, co u\u017eivatel opust\u00ed online slu\u017ebu a zav\u0159e sv\u00e9 koncov\u00e9 za\u0159\u00edzen\u00ed (nap\u0159. prohl\u00ed\u017ee\u010d nebo mobiln\u00ed aplikaci).<\/li>\n<li><strong>Trval\u00e9 soubory cookie:<\/strong>\u00a0Trval\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny i po zav\u0159en\u00ed koncov\u00e9ho za\u0159\u00edzen\u00ed. M\u016f\u017ee b\u00fdt nap\u0159\u00edklad ulo\u017een stav p\u0159ihl\u00e1\u0161en\u00ed nebo se m\u016f\u017ee p\u0159\u00edmo zobrazit obl\u00edben\u00fd obsah, kdy\u017e u\u017eivatel znovu nav\u0161t\u00edv\u00ed webovou str\u00e1nku. \u00dadaje o u\u017eivatel\u00edch shrom\u00e1\u017ed\u011bn\u00e9 pomoc\u00ed soubor\u016f cookie lze tak\u00e9 pou\u017e\u00edt k m\u011b\u0159en\u00ed dosahu. Pokud u\u017eivatel\u016fm neposkytneme v\u00fdslovn\u00e9 informace o typu a dob\u011b ulo\u017een\u00ed soubor\u016f cookie (nap\u0159. p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed souhlasu), m\u011bli by u\u017eivatel\u00e9 p\u0159edpokl\u00e1dat, \u017ee soubory cookie jsou trval\u00e9 a mohou b\u00fdt ulo\u017eeny a\u017e po dobu dvou let.<\/li>\n<\/ul>\n<p><strong>Obecn\u00e9 informace o zru\u0161en\u00ed a n\u00e1mitce (opt-out): <\/strong> V z\u00e1vislosti na tom, zda je zpracov\u00e1n\u00ed zalo\u017eeno na souhlasu nebo na z\u00e1konn\u00e9m povolen\u00ed, m\u00e1te mo\u017enost kdykoli odvolat sv\u016fj souhlas nebo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f pomoc\u00ed technologi\u00ed cookies (souhrnn\u011b ozna\u010dov\u00e1no jako \"opt-out\"). Sv\u016fj nesouhlas m\u016f\u017eete zpo\u010d\u00e1tku deklarovat pomoc\u00ed nastaven\u00ed prohl\u00ed\u017ee\u010de, nap\u0159. deaktivac\u00ed pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie (i kdy\u017e to m\u016f\u017ee tak\u00e9 omezit funk\u010dnost na\u0161\u00ed online nab\u00eddky). N\u00e1mitku proti pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie pro \u00fa\u010dely online marketingu m\u016f\u017eete vzn\u00e9st tak\u00e9 prost\u0159ednictv\u00edm r\u016fzn\u00fdch slu\u017eeb, zejm\u00e9na v p\u0159\u00edpad\u011b sledov\u00e1n\u00ed, a to prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a> a <a href=\"https:\/\/www.youronlinechoices.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.com\/<\/a> b\u00fdt prohl\u00e1\u0161ena. Dal\u0161\u00ed informace o tom, jak vzn\u00e9st n\u00e1mitku, z\u00edsk\u00e1te v r\u00e1mci informac\u00ed o poskytovatel\u00edch slu\u017eeb a pou\u017e\u00edvan\u00fdch souborech cookie. <strong>Zpracov\u00e1n\u00ed \u00fadaj\u016f ze soubor\u016f cookie na z\u00e1klad\u011b souhlasu:<\/strong> Pou\u017e\u00edv\u00e1me postup spr\u00e1vy souhlasu se soubory cookie, v jeho\u017e r\u00e1mci m\u016f\u017ee u\u017eivatel z\u00edskat, spravovat a odvolat sv\u016fj souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie nebo se zpracov\u00e1n\u00edm a poskytovateli uveden\u00fdmi v postupu spr\u00e1vy souhlasu se soubory cookie. Prohl\u00e1\u0161en\u00ed o souhlasu se ukl\u00e1d\u00e1, aby nebylo nutn\u00e9 o n\u011bj znovu \u017e\u00e1dat a aby bylo mo\u017en\u00e9 souhlas prok\u00e1zat v souladu se z\u00e1konnou povinnost\u00ed. Souhlas m\u016f\u017ee b\u00fdt ulo\u017een na serveru a\/nebo v souboru cookie (tzv. opt-in cookie nebo pomoc\u00ed srovnateln\u00fdch technologi\u00ed), aby bylo mo\u017en\u00e9 souhlas p\u0159i\u0159adit u\u017eivateli nebo jeho za\u0159\u00edzen\u00ed. S v\u00fdhradou individu\u00e1ln\u00edch informac\u00ed o poskytovatel\u00edch slu\u017eeb spr\u00e1vy soubor\u016f cookie plat\u00ed n\u00e1sleduj\u00edc\u00ed informace: Souhlas m\u016f\u017ee b\u00fdt uchov\u00e1v\u00e1n po dobu a\u017e dvou let. Je vytvo\u0159en a ulo\u017een pseudonymn\u00ed identifik\u00e1tor u\u017eivatele s \u010dasem ud\u011blen\u00ed souhlasu, informace o rozsahu souhlasu (nap\u0159. kter\u00e9 kategorie soubor\u016f cookie a\/nebo poskytovatel\u00e9 slu\u017eeb) a tak\u00e9 pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, syst\u00e9m a koncov\u00e9 za\u0159\u00edzen\u00ed. <strong>Nastaven\u00ed soubor\u016f cookie \/ mo\u017enost n\u00e1mitky:<\/strong><\/p>\n<h2 id=\"m317\">Obchodn\u00ed a podnikatelsk\u00e9 slu\u017eby<\/h2>\n<p>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich smluvn\u00edch a obchodn\u00edch partner\u016f, nap\u0159. z\u00e1kazn\u00edk\u016f a z\u00e1jemc\u016f (d\u00e1le spole\u010dn\u011b jen \"smluvn\u00ed partne\u0159i\"), v r\u00e1mci smluvn\u00edch a srovnateln\u00fdch pr\u00e1vn\u00edch vztah\u016f a souvisej\u00edc\u00edch opat\u0159en\u00ed a v r\u00e1mci komunikace se smluvn\u00edmi partnery (nebo p\u0159edsmluvn\u00ed), nap\u0159. za \u00fa\u010delem zodpov\u011bzen\u00ed dotaz\u016f. Tyto \u00fadaje zpracov\u00e1v\u00e1me za \u00fa\u010delem pln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed, ochrany na\u0161ich pr\u00e1v a pro \u00fa\u010dely administrativn\u00edch \u00fakol\u016f spojen\u00fdch s t\u011bmito informacemi, jako\u017e i pro \u00fa\u010dely organizace podnik\u00e1n\u00ed. \u00dadaje smluvn\u00edch partner\u016f p\u0159ed\u00e1v\u00e1me t\u0159et\u00edm stran\u00e1m v r\u00e1mci platn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f pouze tehdy, pokud je to nezbytn\u00e9 pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely nebo pro pln\u011bn\u00ed pr\u00e1vn\u00edch povinnost\u00ed nebo se souhlasem dot\u010den\u00fdch osob (nap\u0159. z\u00fa\u010dastn\u011bn\u00fdm telekomunika\u010dn\u00edm, dopravn\u00edm a jin\u00fdm pomocn\u00fdm slu\u017eb\u00e1m, jako\u017e i subdodavatel\u016fm, bank\u00e1m, da\u0148ov\u00fdm a pr\u00e1vn\u00edm poradc\u016fm, poskytovatel\u016fm platebn\u00edch slu\u017eeb nebo finan\u010dn\u00edm \u00fa\u0159ad\u016fm). O dal\u0161\u00edch form\u00e1ch zpracov\u00e1n\u00ed, nap\u0159. pro marketingov\u00e9 \u00fa\u010dely, budou smluvn\u00ed partne\u0159i informov\u00e1ni v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Smluvn\u00ed partnery informujeme o tom, kter\u00e9 \u00fadaje jsou pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely vy\u017eadov\u00e1ny, a to p\u0159ed nebo b\u011bhem shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f, nap\u0159. v online formul\u00e1\u0159\u00edch, prost\u0159ednictv\u00edm zvl\u00e1\u0161tn\u00edho ozna\u010den\u00ed (nap\u0159. barvami) nebo symboly (nap\u0159. hv\u011bzdi\u010dkami nebo podobn\u011b) nebo osobn\u011b. \u00dadaje vyma\u017eeme po uplynut\u00ed z\u00e1konn\u00fdch z\u00e1ru\u010dn\u00edch a srovnateln\u00fdch povinnost\u00ed, tj. zpravidla po 4 letech, pokud nejsou \u00fadaje ulo\u017eeny v z\u00e1kaznick\u00e9m \u00fa\u010dtu, nap\u0159. po dobu, po kterou mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z pr\u00e1vn\u00edch d\u016fvod\u016f archivace (nap\u0159. pro da\u0148ov\u00e9 \u00fa\u010dely, zpravidla 10 let). \u00dadaje, kter\u00e9 n\u00e1m smluvn\u00ed partner sd\u011blil v r\u00e1mci objedn\u00e1vky, vyma\u017eeme v souladu se specifikac\u00ed objedn\u00e1vky, zpravidla po ukon\u010den\u00ed objedn\u00e1vky. Pokud k poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edv\u00e1me poskytovatele nebo platformy t\u0159et\u00edch stran, plat\u00ed ve vztahu mezi u\u017eivateli a poskytovateli podm\u00ednky a ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f nebo platforem t\u0159et\u00edch stran. <strong>\u00da\u010det z\u00e1kazn\u00edka<\/strong>Smluvn\u00ed partne\u0159i si mohou v r\u00e1mci na\u0161\u00ed online nab\u00eddky vytvo\u0159it \u00fa\u010det (nap\u0159. z\u00e1kaznick\u00fd nebo u\u017eivatelsk\u00fd \u00fa\u010det, zkr\u00e1cen\u011b \"z\u00e1kaznick\u00fd \u00fa\u010det\"). Pokud je registrace z\u00e1kaznick\u00e9ho \u00fa\u010dtu vy\u017eadov\u00e1na, budou o tom smluvn\u00ed partne\u0159i informov\u00e1ni, stejn\u011b jako o informac\u00edch pot\u0159ebn\u00fdch k registraci. Z\u00e1kaznick\u00e9 \u00fa\u010dty nejsou ve\u0159ejn\u00e9 a nemohou b\u00fdt indexov\u00e1ny vyhled\u00e1va\u010di. V r\u00e1mci procesu registrace a n\u00e1sledn\u00fdch p\u0159ihl\u00e1\u0161en\u00ed a pou\u017e\u00edv\u00e1n\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu ukl\u00e1d\u00e1me IP adresy z\u00e1kazn\u00edk\u016f spolu s \u010dasy p\u0159\u00edstup\u016f, abychom mohli prok\u00e1zat registraci a zabr\u00e1nit p\u0159\u00edpadn\u00e9mu zneu\u017eit\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu. Pokud z\u00e1kazn\u00edci sv\u016fj z\u00e1kaznick\u00fd \u00fa\u010det zru\u0161\u00ed, budou \u00fadaje t\u00fdkaj\u00edc\u00ed se z\u00e1kaznick\u00e9ho \u00fa\u010dtu vymaz\u00e1ny, pokud jejich uchov\u00e1n\u00ed nen\u00ed vy\u017eadov\u00e1no z pr\u00e1vn\u00edch d\u016fvod\u016f. Z\u00e1kazn\u00edk je odpov\u011bdn\u00fd za z\u00e1lohov\u00e1n\u00ed sv\u00fdch \u00fadaj\u016f p\u0159i zru\u0161en\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu. <strong>Ekonomick\u00e9 anal\u00fdzy a pr\u016fzkum trhu<\/strong>Z obchodn\u00edch d\u016fvod\u016f a za \u00fa\u010delem identifikace tr\u017en\u00edch trend\u016f a p\u0159\u00e1n\u00ed smluvn\u00edch partner\u016f a u\u017eivatel\u016f analyzujeme \u00fadaje, kter\u00e9 m\u00e1me k dispozici o obchodn\u00edch transakc\u00edch, smlouv\u00e1ch, dotazech atd., p\u0159i\u010dem\u017e do skupiny subjekt\u016f \u00fadaj\u016f mohou pat\u0159it smluvn\u00ed partne\u0159i, z\u00e1jemci, z\u00e1kazn\u00edci, n\u00e1v\u0161t\u011bvn\u00edci a u\u017eivatel\u00e9 na\u0161\u00ed online nab\u00eddky. Anal\u00fdzy jsou prov\u00e1d\u011bny za \u00fa\u010delem vyhodnocov\u00e1n\u00ed obchodu, marketingu a pr\u016fzkumu trhu (nap\u0159. za \u00fa\u010delem ur\u010den\u00ed skupin z\u00e1kazn\u00edk\u016f s r\u016fzn\u00fdmi charakteristikami). Pokud jsou k dispozici, m\u016f\u017eeme zohlednit profily registrovan\u00fdch u\u017eivatel\u016f, v\u010detn\u011b jejich \u00fadaj\u016f, nap\u0159. o vyu\u017e\u00edvan\u00fdch slu\u017eb\u00e1ch. Tyto anal\u00fdzy slou\u017e\u00ed pouze n\u00e1m a nejsou zve\u0159ej\u0148ov\u00e1ny navenek, pokud se nejedn\u00e1 o anonymn\u00ed anal\u00fdzy se souhrnn\u00fdmi, tj. anonymizovan\u00fdmi hodnotami. D\u00e1le bereme ohled na soukrom\u00ed u\u017eivatel\u016f a \u00fadaje pro \u00fa\u010dely anal\u00fdzy zpracov\u00e1v\u00e1me pokud mo\u017eno pseudonymn\u011b, a pokud je to mo\u017en\u00e9, tak anonymn\u011b (nap\u0159. jako souhrnn\u00e9 \u00fadaje). <strong>Obchod a e-commerce<\/strong>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich z\u00e1kazn\u00edk\u016f, abychom jim umo\u017enili v\u00fdb\u011br, n\u00e1kup nebo objedn\u00e1vku vybran\u00fdch produkt\u016f, zbo\u017e\u00ed a souvisej\u00edc\u00edch slu\u017eeb, jako\u017e i jejich platbu a dod\u00e1n\u00ed nebo pln\u011bn\u00ed. Je-li to nezbytn\u00e9 pro vy\u0159\u00edzen\u00ed objedn\u00e1vky, vyu\u017e\u00edv\u00e1me k jej\u00edmu doru\u010den\u00ed nebo vy\u0159\u00edzen\u00ed pro na\u0161e z\u00e1kazn\u00edky poskytovatele slu\u017eeb, zejm\u00e9na po\u0161tovn\u00ed, spedi\u010dn\u00ed a p\u0159epravn\u00ed spole\u010dnosti. Ke zpracov\u00e1n\u00ed platebn\u00edch transakc\u00ed vyu\u017e\u00edv\u00e1me slu\u017eeb bank a poskytovatel\u016f platebn\u00edch slu\u017eeb. Po\u017eadovan\u00e9 informace jsou takto ozna\u010deny v procesu objedn\u00e1vky nebo srovnateln\u00e9ho n\u00e1kupu a zahrnuj\u00ed informace pot\u0159ebn\u00e9 pro doru\u010den\u00ed nebo poskytnut\u00ed a fakturaci, jako\u017e i kontaktn\u00ed \u00fadaje, aby bylo mo\u017en\u00e9 v\u00e9st p\u0159\u00edpadn\u00e9 konzultace.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> zainteresovan\u00e9 strany, obchodn\u00ed a smluvn\u00ed partne\u0159i, z\u00e1kazn\u00edci.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00e9 podpory, Kontaktn\u00ed po\u017eadavky a komunikace, Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy, Spr\u00e1va a reakce na dotazy, Bezpe\u010dnostn\u00ed opat\u0159en\u00ed, Sledov\u00e1n\u00ed konverz\u00ed, Marketing zalo\u017een\u00fd na z\u00e1jmech a chov\u00e1n\u00ed, Profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 S. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m326\">Poskytovatel platebn\u00edch slu\u017eeb<\/h2>\n<p>V r\u00e1mci smluvn\u00edch a jin\u00fdch pr\u00e1vn\u00edch vztah\u016f, z d\u016fvodu z\u00e1konn\u00fdch povinnost\u00ed nebo na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f nab\u00edz\u00edme subjekt\u016fm \u00fadaj\u016f efektivn\u00ed a bezpe\u010dn\u00e9 platebn\u00ed mo\u017enosti a krom\u011b bank a \u00fav\u011brov\u00fdch instituc\u00ed vyu\u017e\u00edv\u00e1me i dal\u0161\u00ed poskytovatele platebn\u00edch slu\u017eeb (d\u00e1le spole\u010dn\u011b jen \"poskytovatel\u00e9 platebn\u00edch slu\u017eeb\"). \u00dadaje zpracov\u00e1van\u00e9 poskytovateli platebn\u00edch slu\u017eeb zahrnuj\u00ed invent\u00e1rn\u00ed \u00fadaje, jako je jm\u00e9no a adresa, bankovn\u00ed \u00fadaje, jako jsou \u010d\u00edsla \u00fa\u010dt\u016f nebo kreditn\u00edch karet, hesla, TAN a kontroln\u00ed sou\u010dty, a tak\u00e9 informace t\u00fdkaj\u00edc\u00ed se smlouvy, celkov\u00e9 \u010d\u00e1stky a p\u0159\u00edjemce. Tyto informace jsou pot\u0159ebn\u00e9 k prov\u00e1d\u011bn\u00ed transakc\u00ed. Zadan\u00e9 \u00fadaje v\u0161ak zpracov\u00e1vaj\u00ed a ukl\u00e1daj\u00ed pouze poskytovatel\u00e9 platebn\u00edch slu\u017eeb. To znamen\u00e1, \u017ee nedost\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace t\u00fdkaj\u00edc\u00ed se \u00fa\u010dtu nebo kreditn\u00ed karty, ale pouze informace s potvrzen\u00edm nebo negativn\u00ed informace o platb\u011b. Za ur\u010dit\u00fdch okolnost\u00ed mohou b\u00fdt \u00fadaje poskytovateli platebn\u00edch slu\u017eeb p\u0159ed\u00e1ny \u00fav\u011brov\u00fdm agentur\u00e1m. \u00da\u010delem tohoto p\u0159enosu je ov\u011b\u0159en\u00ed toto\u017enosti a \u00fav\u011bruschopnosti. Prostudujte si pros\u00edm podm\u00ednky poskytovatel\u016f platebn\u00edch slu\u017eeb a informace o ochran\u011b \u00fadaj\u016f. Platebn\u00ed transakce se \u0159\u00edd\u00ed podm\u00ednkami a informacemi o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f platebn\u00edch slu\u017eeb, kter\u00e9 jsou k dispozici na p\u0159\u00edslu\u0161n\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo v transak\u010dn\u00edch aplikac\u00edch. Odkazujeme na n\u011b i v p\u0159\u00edpad\u011b dal\u0161\u00edch informac\u00ed a uplatn\u011bn\u00ed pr\u00e1v na zru\u0161en\u00ed, informace a dal\u0161\u00edch pr\u00e1v subjekt\u016f \u00fadaj\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o z\u00e1sob\u00e1ch (nap\u0159. jm\u00e9na, adresy), platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Z\u00e1kazn\u00edci, zainteresovan\u00e9 strany.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>PayPal:<\/strong> Platebn\u00ed slu\u017eby a \u0159e\u0161en\u00ed (nap\u0159. PayPal, PayPal Plus, Braintree); poskytovatel slu\u017eeb: S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Webov\u00e9 str\u00e1nky: PayPal (Europe) S.\u00e0 r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg: <a href=\"https:\/\/www.paypal.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.paypal.com\/de<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full\" target=\"_blank\" rel=\"noopener\">https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full<\/a>.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m325\">Posouzen\u00ed \u00fav\u011bruschopnosti<\/h2>\n<p>Pokud prov\u00e1d\u00edme platby p\u0159edem nebo vstupujeme do srovnateln\u00fdch hospod\u00e1\u0159sk\u00fdch rizik (nap\u0159. p\u0159i objedn\u00e1vce na \u00fa\u010det), vyhrazujeme si pr\u00e1vo z\u00edskat od specializovan\u00fdch poskytovatel\u016f slu\u017eeb (\u00fav\u011brov\u00fdch agentur) informace o toto\u017enosti a \u00fav\u011bruschopnosti za \u00fa\u010delem posouzen\u00ed \u00fav\u011brov\u00e9ho rizika na z\u00e1klad\u011b matematicko-statistick\u00fdch postup\u016f, abychom ochr\u00e1nili na\u0161e opr\u00e1vn\u011bn\u00e9 z\u00e1jmy. Informace z\u00edskan\u00e9 od \u00fav\u011brov\u00fdch agentur o statistick\u00e9 pravd\u011bpodobnosti nesplacen\u00ed zpracov\u00e1v\u00e1me v r\u00e1mci p\u0159\u00edslu\u0161n\u00e9ho diskre\u010dn\u00edho rozhodnut\u00ed o vzniku, realizaci a ukon\u010den\u00ed smluvn\u00edho vztahu. Vyhrazujeme si pr\u00e1vo odm\u00edtnout platbu na \u00fa\u010det nebo jinou z\u00e1lohu v p\u0159\u00edpad\u011b negativn\u00edho v\u00fdsledku kontroly \u00fav\u011bruschopnosti. Rozhodnut\u00ed o tom, zda z\u00e1lohu uhrad\u00edme, se v souladu s \u010dl. 22 GDPR \u010din\u00ed v\u00fdhradn\u011b na z\u00e1klad\u011b automatizovan\u00e9ho rozhodnut\u00ed v jednotliv\u00fdch p\u0159\u00edpadech, kter\u00e9 n\u00e1\u0161 software prov\u00e1d\u00ed na z\u00e1klad\u011b informac\u00ed poskytnut\u00fdch \u00fav\u011brovou agenturou. Pokud z\u00edsk\u00e1me v\u00fdslovn\u00fd souhlas smluvn\u00edch partner\u016f, je pr\u00e1vn\u00edm z\u00e1kladem pro vypracov\u00e1n\u00ed \u00fav\u011brov\u00e9 zpr\u00e1vy a p\u0159ed\u00e1n\u00ed \u00fadaj\u016f z\u00e1kazn\u00edka \u00fav\u011brov\u00e9 agentu\u0159e souhlas. Pokud souhlas nez\u00edsk\u00e1me, je \u00fav\u011brov\u00e1 zpr\u00e1va zalo\u017eena na na\u0161em opr\u00e1vn\u011bn\u00e9m z\u00e1jmu na zabezpe\u010den\u00ed na\u0161ich platebn\u00edch n\u00e1rok\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o z\u00e1sob\u00e1ch (nap\u0159. jm\u00e9na, adresy), platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00fadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Z\u00e1kazn\u00edci, zainteresovan\u00e9 strany.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Posouzen\u00ed \u00fav\u011bruschopnosti a \u00fav\u011brov\u00e9 bonity.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<li><strong>Automatizovan\u00e9 rozhodov\u00e1n\u00ed v jednotliv\u00fdch p\u0159\u00edpadech:<\/strong> \u00dav\u011brov\u00e1 zpr\u00e1va (rozhodnut\u00ed na z\u00e1klad\u011b kontroly \u00fav\u011bruschopnosti).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Verband der Vereine Creditreform e.V.:<\/strong> \u00dav\u011brov\u00e1 agentura; poskytovatel slu\u017eeb: Hellersbergstra\u00dfe 12, D-41460 Neuss, N\u011bmecko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.creditreform.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.creditreform.de\/<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.creditreform.de\/datenschutz\" target=\"_blank\" rel=\"noopener\">https:\/\/www.creditreform.de\/datenschutz<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/h2>\n<p>Za \u00fa\u010delem bezpe\u010dn\u00e9ho a efektivn\u00edho poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky vyu\u017e\u00edv\u00e1me slu\u017eeb jednoho nebo v\u00edce poskytovatel\u016f webhostingu, z jejich\u017e server\u016f (nebo jimi spravovan\u00fdch server\u016f) lze k online nab\u00eddce p\u0159istupovat. Pro tyto \u00fa\u010dely m\u016f\u017eeme vyu\u017e\u00edvat slu\u017eeb infrastruktury a platformy, v\u00fdpo\u010detn\u00ed kapacity, \u00falo\u017en\u00e9ho prostoru a datab\u00e1zov\u00fdch slu\u017eeb, jako\u017e i slu\u017eeb zabezpe\u010den\u00ed a technick\u00e9 \u00fadr\u017eby. \u00dadaje zpracov\u00e1van\u00e9 v r\u00e1mci poskytov\u00e1n\u00ed hostingov\u00fdch slu\u017eeb mohou zahrnovat ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se u\u017eivatel\u016f na\u0161\u00ed online nab\u00eddky, kter\u00e9 vznikaj\u00ed p\u0159i jej\u00edm pou\u017e\u00edv\u00e1n\u00ed a komunikaci. Pravideln\u011b se jedn\u00e1 o IP adresu, kter\u00e1 je nezbytn\u00e1 k tomu, aby bylo mo\u017en\u00e9 doru\u010dit obsah online nab\u00eddek prohl\u00ed\u017ee\u010d\u016fm, a v\u0161echny vstupy proveden\u00e9 v r\u00e1mci na\u0161\u00ed online nab\u00eddky nebo z webov\u00fdch str\u00e1nek. <strong>Odes\u00edl\u00e1n\u00ed a hostov\u00e1n\u00ed e-mail\u016f<\/strong>Webhostingov\u00e9 slu\u017eby, kter\u00e9 pou\u017e\u00edv\u00e1me, zahrnuj\u00ed tak\u00e9 odes\u00edl\u00e1n\u00ed, p\u0159ij\u00edm\u00e1n\u00ed a ukl\u00e1d\u00e1n\u00ed e-mail\u016f. Pro tyto \u00fa\u010dely jsou zpracov\u00e1v\u00e1ny adresy p\u0159\u00edjemc\u016f a odes\u00edlatel\u016f, jako\u017e i dal\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se odes\u00edl\u00e1n\u00ed e-mail\u016f (nap\u0159. z\u00fa\u010dastn\u011bn\u00ed poskytovatel\u00e9) a obsah p\u0159\u00edslu\u0161n\u00fdch e-mail\u016f. V\u00fd\u0161e uveden\u00e9 \u00fadaje mohou b\u00fdt zpracov\u00e1v\u00e1ny tak\u00e9 za \u00fa\u010delem rozpozn\u00e1n\u00ed SPAMu. Upozor\u0148ujeme, \u017ee e-maily na internetu se zpravidla nepos\u00edlaj\u00ed v \u0161ifrovan\u00e9 podob\u011b. E-maily jsou zpravidla \u0161ifrov\u00e1ny p\u0159i p\u0159enosu, nikoli v\u0161ak na serverech, ze kter\u00fdch jsou odes\u00edl\u00e1ny a p\u0159ij\u00edm\u00e1ny (pokud nen\u00ed pou\u017eita metoda end-to-end \u0161ifrov\u00e1n\u00ed). Nem\u016f\u017eeme proto p\u0159evz\u00edt \u017e\u00e1dnou odpov\u011bdnost za p\u0159enosovou cestu e-mail\u016f mezi odes\u00edlatelem a p\u0159ijet\u00edm na na\u0161em serveru. <strong>Shroma\u017e\u010fov\u00e1n\u00ed p\u0159\u00edstupov\u00fdch \u00fadaj\u016f a soubor\u016f protokolu<\/strong>My sami (nebo n\u00e1\u0161 poskytovatel webhostingu) shroma\u017e\u010fujeme \u00fadaje o ka\u017ed\u00e9m p\u0159\u00edstupu k serveru (tzv. soubory protokolu serveru). Soubory protokolu serveru mohou obsahovat adresu a n\u00e1zev webov\u00fdch str\u00e1nek a soubor\u016f, ke kter\u00fdm se p\u0159istupuje, datum a \u010das p\u0159\u00edstupu, p\u0159enesen\u00e9 objemy dat, ozn\u00e1men\u00ed o \u00fasp\u011b\u0161n\u00e9m p\u0159\u00edstupu, typ a verzi prohl\u00ed\u017ee\u010de, opera\u010dn\u00ed syst\u00e9m u\u017eivatele, URL odkazu (d\u0159\u00edve nav\u0161t\u00edven\u00e1 str\u00e1nka) a zpravidla tak\u00e9 IP adresy a poskytovatele, kter\u00fd \u017e\u00e1dost podal. Soubory protokol\u016f server\u016f mohou b\u00fdt pou\u017eity pro bezpe\u010dnostn\u00ed \u00fa\u010dely, nap\u0159. aby se zabr\u00e1nilo p\u0159et\u00ed\u017een\u00ed server\u016f (zejm\u00e9na v p\u0159\u00edpad\u011b zneu\u017eit\u00ed, tzv. \u00fatok\u016f DDoS) a aby se zajistilo vyu\u017eit\u00ed server\u016f a jejich stabilita.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m182\">Kontaktujte n\u00e1s<\/h2>\n<p>P\u0159i kontaktu s n\u00e1mi (nap\u0159. prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, e-mailu, telefonu nebo soci\u00e1ln\u00edch m\u00e9di\u00ed) budou \u00fadaje tazatel\u016f zpracov\u00e1ny v rozsahu nezbytn\u00e9m pro zodpov\u011bzen\u00ed kontaktn\u00edch dotaz\u016f a p\u0159\u00edpadn\u00fdch po\u017eadovan\u00fdch opat\u0159en\u00ed. Odpov\u011bdi na kontaktn\u00ed dotazy v r\u00e1mci smluvn\u00edch nebo p\u0159edsmluvn\u00edch vztah\u016f jsou prov\u00e1d\u011bny za \u00fa\u010delem pln\u011bn\u00ed na\u0161ich smluvn\u00edch z\u00e1vazk\u016f nebo za \u00fa\u010delem odpov\u011bdi na (p\u0159ed)smluvn\u00ed dotazy a jinak na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na zodpov\u011bzen\u00ed dotaz\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00fadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partne\u0159i, zainteresovan\u00e9 strany.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Kontaktn\u00ed dotazy a komunikace, administrativa a zodpov\u00edd\u00e1n\u00ed dotaz\u016f.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Kontaktn\u00ed formul\u00e1\u0159: <\/strong>Pokud n\u00e1s u\u017eivatel\u00e9 kontaktuj\u00ed prost\u0159ednictv\u00edm na\u0161eho kontaktn\u00edho formul\u00e1\u0159e, e-mailu nebo jin\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f, zpracov\u00e1v\u00e1me \u00fadaje, kter\u00e9 n\u00e1m v t\u00e9to souvislosti poskytli, abychom mohli zpracovat sd\u011blen\u00fd po\u017eadavek. Za t\u00edmto \u00fa\u010delem zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje v r\u00e1mci p\u0159edsmluvn\u00edch a smluvn\u00edch obchodn\u00edch vztah\u016f, pokud je to nezbytn\u00e9 pro jejich pln\u011bn\u00ed, a jinak na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f a z\u00e1jm\u016f komunika\u010dn\u00edch partner\u016f reagovat na dotazy a na\u0161ich z\u00e1konn\u00fdch povinnost\u00ed uchov\u00e1v\u00e1n\u00ed.<\/li>\n<li><strong>N\u00e1pov\u011bda pro skauty:<\/strong> Spr\u00e1va \u017e\u00e1dost\u00ed o kontakt a komunikace; poskytovatel slu\u017eeb: Tremont St, Boston, MA 02111-1338, USA; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.helpscout.net\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.net<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.helpscout.net\/company\/legal\/privacy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.net\/company\/legal\/privacy\/<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (zaru\u010duj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/www.helpscout.com\/company\/legal\/dpa\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/company\/legal\/dpa\/<\/a>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: <a href=\"https:\/\/www.helpscout.com\/company\/legal\/dpa\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/company\/legal\/dpa\/<\/a>.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m17\">Zpravodaj a elektronick\u00e1 ozn\u00e1men\u00ed<\/h2>\n<p>Newslettery, e-maily a jin\u00e1 elektronick\u00e1 ozn\u00e1men\u00ed (d\u00e1le jen \"newsletter\") zas\u00edl\u00e1me pouze se souhlasem p\u0159\u00edjemce nebo na z\u00e1klad\u011b z\u00e1konn\u00e9ho zmocn\u011bn\u00ed. Pokud je obsah newsletteru v\u00fdslovn\u011b pops\u00e1n p\u0159i registraci k odb\u011bru newsletteru, je pro souhlas u\u017eivatele rozhoduj\u00edc\u00ed. V ostatn\u00edch p\u0159\u00edpadech na\u0161e newslettery obsahuj\u00ed informace o na\u0161ich slu\u017eb\u00e1ch a o n\u00e1s. K p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru na\u0161ich newsletter\u016f zpravidla posta\u010duje uveden\u00ed e-mailov\u00e9 adresy. M\u016f\u017eeme v\u00e1s v\u0161ak po\u017e\u00e1dat o uveden\u00ed jm\u00e9na, abychom v\u00e1s mohli v newsletteru osobn\u011b oslovit, nebo o dal\u0161\u00ed informace, pokud je to pro \u00fa\u010dely newsletteru nezbytn\u00e9. <strong>Postup dvojit\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed:<\/strong> Registrace k odb\u011bru na\u0161eho newsletteru prob\u00edh\u00e1 v\u017edy takzvan\u00fdm double opt-in postupem. To znamen\u00e1, \u017ee po registraci obdr\u017e\u00edte e-mail s \u017e\u00e1dost\u00ed o potvrzen\u00ed registrace. Toto potvrzen\u00ed je nutn\u00e9, aby se nikdo nemohl registrovat s e-mailov\u00fdmi adresami jin\u00fdch osob. P\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru se zaznamen\u00e1v\u00e1, aby bylo mo\u017en\u00e9 prok\u00e1zat proces registrace v souladu se z\u00e1konn\u00fdmi po\u017eadavky. To zahrnuje ulo\u017een\u00ed \u010dasu registrace a potvrzen\u00ed, jako\u017e i IP adresy. Zaznamen\u00e1vaj\u00ed se tak\u00e9 zm\u011bny va\u0161ich \u00fadaj\u016f ulo\u017een\u00e9 poskytovatelem rozes\u00edlac\u00edch slu\u017eeb. <strong>V\u00fdmaz a omezen\u00ed zpracov\u00e1n\u00ed: <\/strong> Odhl\u00e1\u0161en\u00e9 e-mailov\u00e9 adresy m\u016f\u017eeme na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f uchov\u00e1vat a\u017e po dobu t\u0159\u00ed let, ne\u017e je vyma\u017eeme, abychom mohli prok\u00e1zat, \u017ee souhlas byl ud\u011blen d\u0159\u00edve. Zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f je omezeno na \u00fa\u010dely p\u0159\u00edpadn\u00e9 obrany proti \u017ealob\u00e1m. Individu\u00e1ln\u00ed \u017e\u00e1dost o v\u00fdmaz je mo\u017en\u00e1 kdykoli za p\u0159edpokladu, \u017ee je sou\u010dasn\u011b potvrzena d\u0159\u00edv\u011bj\u0161\u00ed existence souhlasu. V p\u0159\u00edpad\u011b povinnosti trvale dodr\u017eovat n\u00e1mitky si vyhrazujeme pr\u00e1vo ulo\u017eit e-mailovou adresu na \u010dernou listinu v\u00fdhradn\u011b pro tento \u00fa\u010del. Proces registrace je zaznamen\u00e1v\u00e1n na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f za \u00fa\u010delem prok\u00e1z\u00e1n\u00ed, \u017ee byl proveden \u0159\u00e1dn\u011b. Pokud pov\u011b\u0159ujeme poskytovatele slu\u017eeb zas\u00edl\u00e1n\u00edm e-mail\u016f, d\u011bje se tak na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na efektivn\u00edm a bezpe\u010dn\u00e9m syst\u00e9mu odes\u00edl\u00e1n\u00ed. <strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Newsletter je zas\u00edl\u00e1n na z\u00e1klad\u011b souhlasu p\u0159\u00edjemce, nebo pokud souhlas nen\u00ed vy\u017eadov\u00e1n, na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f v oblasti p\u0159\u00edm\u00e9ho marketingu, pokud to z\u00e1kon umo\u017e\u0148uje, nap\u0159. v p\u0159\u00edpad\u011b reklamy st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm. Pokud zas\u00edl\u00e1n\u00edm e-mail\u016f pov\u011b\u0159\u00edme poskytovatele slu\u017eeb, d\u011bje se tak na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Proces registrace je zaznamen\u00e1n na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, abychom mohli prok\u00e1zat, \u017ee byl proveden v souladu se z\u00e1konem. <strong>Obsah:<\/strong> Informace o n\u00e1s, na\u0161ich slu\u017eb\u00e1ch, propaga\u010dn\u00edch akc\u00edch a nab\u00eddk\u00e1ch. <strong>Anal\u00fdza a m\u011b\u0159en\u00ed v\u00fdkonu<\/strong>Newslettery obsahuj\u00ed takzvan\u00fd \"web-beacon\", tj. soubor o velikosti pixelu, kter\u00fd se na\u010dte z na\u0161eho serveru p\u0159i otev\u0159en\u00ed newsletteru nebo, pokud vyu\u017e\u00edv\u00e1me poskytovatele slu\u017eeb rozes\u00edl\u00e1n\u00ed, z jeho serveru. V r\u00e1mci tohoto na\u010d\u00edt\u00e1n\u00ed se nejprve shroma\u017e\u010fuj\u00ed technick\u00e9 informace, jako jsou informace o prohl\u00ed\u017ee\u010di a syst\u00e9mu, jako\u017e i va\u0161e IP adresa a \u010das na\u010dten\u00ed. Tyto informace se pou\u017e\u00edvaj\u00ed pro technick\u00e9 vylep\u0161en\u00ed na\u0161eho newsletteru na z\u00e1klad\u011b technick\u00fdch \u00fadaj\u016f nebo c\u00edlov\u00fdch skupin a jejich \u010dten\u00e1\u0159sk\u00e9ho chov\u00e1n\u00ed na z\u00e1klad\u011b m\u00edst na\u010dten\u00ed (kter\u00e9 lze ur\u010dit pomoc\u00ed IP adresy) nebo \u010das\u016f p\u0159\u00edstupu. Tato anal\u00fdza zahrnuje tak\u00e9 zji\u0161t\u011bn\u00ed, zda jsou newslettery otev\u0159eny, kdy jsou otev\u0159eny a na kter\u00e9 odkazy je kliknuto. Z technick\u00fdch d\u016fvod\u016f lze tyto informace p\u0159i\u0159adit jednotliv\u00fdm p\u0159\u00edjemc\u016fm newsletter\u016f. Nen\u00ed v\u0161ak ani na\u0161\u00ed snahou, ani snahou poskytovatele mailingov\u00fdch slu\u017eeb, pokud je vyu\u017e\u00edv\u00e1n, sledovat jednotliv\u00e9 u\u017eivatele. Anal\u00fdzy pou\u017e\u00edv\u00e1me sp\u00ed\u0161e k rozpozn\u00e1n\u00ed \u010dten\u00e1\u0159sk\u00fdch n\u00e1vyk\u016f na\u0161ich u\u017eivatel\u016f a k tomu, abychom jim mohli p\u0159izp\u016fsobit n\u00e1\u0161 obsah nebo zas\u00edlat jin\u00fd obsah podle z\u00e1jm\u016f na\u0161ich u\u017eivatel\u016f. Vyhodnocov\u00e1n\u00ed newsletteru a m\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti se prov\u00e1d\u00ed s v\u00fdslovn\u00fdm souhlasem u\u017eivatel\u016f na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f za \u00fa\u010delem pou\u017e\u00edv\u00e1n\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9ho a bezpe\u010dn\u00e9ho syst\u00e9mu rozes\u00edl\u00e1n\u00ed newsletteru, kter\u00fd slou\u017e\u00ed jak na\u0161im obchodn\u00edm z\u00e1jm\u016fm, tak spl\u0148uje o\u010dek\u00e1v\u00e1n\u00ed u\u017eivatel\u016f. Samostatn\u00e9 zru\u0161en\u00ed m\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti bohu\u017eel nen\u00ed mo\u017en\u00e9, v takov\u00e9m p\u0159\u00edpad\u011b je nutn\u00e9 zru\u0161it nebo vzn\u00e9st n\u00e1mitku proti cel\u00e9mu odb\u011bru newsletteru.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partner.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<li><strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> P\u0159\u00edjem na\u0161eho newsletteru m\u016f\u017eete kdykoli zru\u0161it, tj. odvolat sv\u016fj souhlas nebo vzn\u00e9st n\u00e1mitku proti jeho dal\u0161\u00edmu zas\u00edl\u00e1n\u00ed. Odkaz na zru\u0161en\u00ed zas\u00edl\u00e1n\u00ed newsletteru najdete bu\u010f na konci ka\u017ed\u00e9ho newsletteru, nebo m\u016f\u017eete jinak vyu\u017e\u00edt n\u011bkterou z v\u00fd\u0161e uveden\u00fdch mo\u017enost\u00ed kontaktu, nejl\u00e9pe e-mail.<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>CleverReach:<\/strong> Platforma pro e-mailov\u00fd marketing; Poskytovatel slu\u017eeb: CleverReach GmbH &amp; Co. KG, \/\/CRASH Building, Schafj\u00fcckenweg 2, 26180 Rastede, N\u011bmecko; Webov\u00e9 str\u00e1nky:\u00a0<a href=\"https:\/\/www.cleverreach.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cleverreach.com\/de<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/www.cleverreach.com\/de\/datenschutz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cleverreach.com\/de\/datenschutz\/<\/a>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: Uzav\u0159ena s poskytovatelem.<\/li>\n<li><strong>Mailchimp: <\/strong>Platforma pro rozes\u00edl\u00e1n\u00ed e-mail\u016f a e-mailov\u00fd marketing; poskytovatel slu\u017eeb: Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Webov\u00e9 str\u00e1nky: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA: <a href=\"https:\/\/mailchimp.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/<\/a>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: <a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (zaru\u010duj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): Dal\u0161\u00ed informace: Zvl\u00e1\u0161tn\u00ed bezpe\u010dnostn\u00ed opat\u0159en\u00ed: <a href=\"https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/<\/a>.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/h2>\n<p>Anal\u00fdza webu (ozna\u010dovan\u00e1 tak\u00e9 jako \"m\u011b\u0159en\u00ed dosahu\") se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed, z\u00e1jmy nebo demografick\u00e9 informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch, jako je v\u011bk nebo pohlav\u00ed, jako pseudonymn\u00ed hodnoty. Pomoc\u00ed anal\u00fdzy dosahu m\u016f\u017eeme nap\u0159\u00edklad rozpoznat, v jak\u00e9m \u010dase je na\u0161e online nab\u00eddka nebo jej\u00ed funkce \u010di obsah nej\u010dast\u011bji vyu\u017e\u00edv\u00e1n, nebo n\u00e1v\u0161t\u011bvn\u00edky vyzvat k jejich op\u011btovn\u00e9mu pou\u017eit\u00ed. M\u016f\u017eeme tak\u00e9 pochopit, kter\u00e9 oblasti vy\u017eaduj\u00ed optimalizaci. Krom\u011b anal\u00fdzy webu m\u016f\u017eeme pou\u017e\u00edvat tak\u00e9 testovac\u00ed postupy, nap\u0159. k testov\u00e1n\u00ed a optimalizaci r\u016fzn\u00fdch verz\u00ed na\u0161\u00ed online nab\u00eddky nebo jej\u00edch sou\u010d\u00e1st\u00ed. Pro tyto \u00fa\u010dely mohou b\u00fdt vytvo\u0159eny tzv. u\u017eivatelsk\u00e9 profily a ulo\u017eeny do souboru (tzv. \"cookie\") nebo mohou b\u00fdt pou\u017eity podobn\u00e9 postupy se stejn\u00fdm \u00fa\u010delem. Tyto informace mohou zahrnovat nap\u0159. zobrazen\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky a na nich pou\u017eit\u00e9 prvky a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt v z\u00e1vislosti na poskytovateli zpracov\u00e1v\u00e1ny i tyto \u00fadaje. Shroma\u017e\u010fov\u00e1ny jsou tak\u00e9 IP adresy u\u017eivatel\u016f. Pro ochranu u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me postup maskov\u00e1n\u00ed IP adres (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). Obecn\u011b se pro \u00fa\u010dely webov\u00e9 anal\u00fdzy, A\/B testov\u00e1n\u00ed a optimalizace neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivatel\u00edch (jako jsou e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 pou\u017e\u00edvan\u00e9ho softwaru nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech pro \u00fa\u010dely p\u0159\u00edslu\u0161n\u00fdch proces\u016f. <strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f), sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), vyhodnocov\u00e1n\u00ed akc\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n<li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>etracker: <\/strong>Webov\u00e1 analytika\/m\u011b\u0159en\u00ed dosahu; Poskytovatel slu\u017eeb: etracker GmbH, Erste Brunnenstra\u00dfe 1 20459 Hamburg, N\u011bmecko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.etracker.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.etracker.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.etracker.com\/datenschutz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.etracker.com\/datenschutz\/<\/a>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: <a href=\"https:\/\/www.etracker.com\/av-vertrag\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.etracker.com\/av-vertrag\/<\/a>.<\/li>\n<li><strong>Google Analytics: <\/strong>Webov\u00e1 analytika, m\u011b\u0159en\u00ed dosahu a m\u011b\u0159en\u00ed u\u017eivatelsk\u00fdch tok\u016f; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (zaru\u010duj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>; Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out): Opt-out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>Dal\u0161\u00ed informace: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a> (Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje).<\/li>\n<li><strong>Spr\u00e1vce zna\u010dek Google:<\/strong> Google Tag Manager je \u0159e\u0161en\u00ed, pomoc\u00ed kter\u00e9ho m\u016f\u017eeme spravovat tzv. webov\u00e9 zna\u010dky prost\u0159ednictv\u00edm rozhran\u00ed a integrovat tak dal\u0161\u00ed slu\u017eby do na\u0161\u00ed online nab\u00eddky (viz dal\u0161\u00ed informace v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f). Samotn\u00fd Tag Manager (kter\u00fd implementuje tagy) tedy nevytv\u00e1\u0159\u00ed u\u017eivatelsk\u00e9 profily ani neukl\u00e1d\u00e1 nap\u0159\u00edklad soubory cookie. Google se pouze dozv\u00edd\u00e1 IP adresu u\u017eivatele, kter\u00e1 je nezbytn\u00e1 pro spu\u0161t\u011bn\u00ed Google Tag Manager; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (zaru\u010duj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>Dal\u0161\u00ed informace: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a> (Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje).<\/li>\n<li><strong>Matomo (bez cookies): <\/strong>Matomo je software pro anal\u00fdzu webu, kter\u00fd je \u0161etrn\u00fd k ochran\u011b osobn\u00edch \u00fadaj\u016f, pou\u017e\u00edv\u00e1 se bez soubor\u016f cookie a opakuj\u00edc\u00ed se u\u017eivatel\u00e9 jsou rozpozn\u00e1v\u00e1ni pomoc\u00ed takzvan\u00e9ho \"digit\u00e1ln\u00edho otisku prstu\", kter\u00fd je ukl\u00e1d\u00e1n anonymn\u011b a m\u011bn\u00ed se ka\u017ed\u00fdch 24 hodin; pomoc\u00ed \"digit\u00e1ln\u00edho otisku prstu\" je pohyb u\u017eivatele v r\u00e1mci na\u0161\u00ed online nab\u00eddky zaznamen\u00e1v\u00e1n pomoc\u00ed pseudonymizovan\u00fdch IP adres v kombinaci s nastaven\u00edm prohl\u00ed\u017ee\u010de na stran\u011b u\u017eivatele tak, aby nebylo mo\u017en\u00e9 vyvozovat z\u00e1v\u011bry o toto\u017enosti jednotliv\u00fdch u\u017eivatel\u016f. \u00dadaje o u\u017eivatel\u00edch shrom\u00e1\u017ed\u011bn\u00e9 prost\u0159ednictv\u00edm syst\u00e9mu Matomo zpracov\u00e1v\u00e1me pouze my a nesd\u00edl\u00edme je s t\u0159et\u00edmi stranami; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/matomo.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/matomo.org\/<\/a>.<\/li>\n<li><strong>Matomo: <\/strong>Matomo je software, kter\u00fd se pou\u017e\u00edv\u00e1 pro \u00fa\u010dely anal\u00fdzy webu a m\u011b\u0159en\u00ed dosahu. P\u0159i pou\u017eit\u00ed softwaru Matomo jsou generov\u00e1ny soubory cookie, kter\u00e9 jsou ulo\u017eeny v koncov\u00e9m za\u0159\u00edzen\u00ed u\u017eivatele. \u00dadaje o u\u017eivateli shrom\u00e1\u017ed\u011bn\u00e9 p\u0159i pou\u017e\u00edv\u00e1n\u00ed softwaru Matomo zpracov\u00e1v\u00e1me pouze my a nesd\u00edl\u00edme je s t\u0159et\u00edmi stranami. Soubory cookie se ukl\u00e1daj\u00ed maxim\u00e1ln\u011b po dobu 13 m\u011bs\u00edc\u016f: <a href=\"https:\/\/matomo.org\/faq\/general\/faq_146\/\" target=\"_blank\" rel=\"noopener\">https:\/\/matomo.org\/faq\/general\/faq_146\/<\/a>Vymaz\u00e1n\u00ed dat: Doba ulo\u017een\u00ed soubor\u016f cookie je maxim\u00e1ln\u011b 13 m\u011bs\u00edc\u016f.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m264\">Online marketing<\/h2>\n<p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pro \u00fa\u010dely online marketingu, kter\u00fd m\u016f\u017ee zahrnovat zejm\u00e9na marketing reklamn\u00edho prostoru nebo prezentaci reklamn\u00edho a jin\u00e9ho obsahu (souhrnn\u011b ozna\u010dovan\u00e9ho jako \"obsah\") na z\u00e1klad\u011b potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f a m\u011b\u0159en\u00ed jejich \u00fa\u010dinnosti. Pro tyto \u00fa\u010dely jsou vytv\u00e1\u0159eny a ukl\u00e1d\u00e1ny do souboru tzv. u\u017eivatelsk\u00e9 profily (tzv. \"cookie\") nebo jsou pou\u017e\u00edv\u00e1ny obdobn\u00e9 postupy, jejich\u017e prost\u0159ednictv\u00edm jsou ukl\u00e1d\u00e1ny \u00fadaje o u\u017eivatel\u00edch relevantn\u00ed pro prezentaci v\u00fd\u0161e uveden\u00e9ho obsahu. Tyto informace mohou zahrnovat nap\u0159\u00edklad prohl\u00ed\u017een\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, pou\u017e\u00edvan\u00e9 online s\u00edt\u011b, ale tak\u00e9 komunika\u010dn\u00ed partnery a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt zpracov\u00e1v\u00e1ny i tyto \u00fadaje. Shroma\u017e\u010fov\u00e1ny jsou tak\u00e9 IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me dostupn\u00e9 postupy maskov\u00e1n\u00ed IP adres (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). Obecn\u011b plat\u00ed, \u017ee v r\u00e1mci online marketingov\u00e9ho procesu nejsou ukl\u00e1d\u00e1ny \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivatel\u00edch (nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee ani my, ani poskytovatel\u00e9 online marketingov\u00fdch postup\u016f neznaj\u00ed skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech. Informace v profilech jsou obvykle ulo\u017eeny v souborech cookie nebo pomoc\u00ed podobn\u00fdch postup\u016f. Tyto soubory cookie lze zpravidla pozd\u011bji p\u0159e\u010d\u00edst i na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edvaj\u00ed stejn\u00fd online marketingov\u00fd postup, analyzovat je za \u00fa\u010delem zobrazen\u00ed obsahu a doplnit o dal\u0161\u00ed \u00fadaje a ulo\u017eit je na serveru poskytovatele online marketingov\u00e9ho postupu. Ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech mohou b\u00fdt profil\u016fm p\u0159i\u0159azeny jasn\u00e9 \u00fadaje. Tak je tomu nap\u0159\u00edklad v p\u0159\u00edpad\u011b, \u017ee u\u017eivatel\u00e9 jsou \u010dleny soci\u00e1ln\u00ed s\u00edt\u011b, jej\u00ed\u017e online marketingov\u00fd postup pou\u017e\u00edv\u00e1me, a tato s\u00ed\u0165 propoj\u00ed u\u017eivatelsk\u00e9 profily s v\u00fd\u0161e uveden\u00fdmi \u00fadaji. Upozor\u0148ujeme, \u017ee u\u017eivatel\u00e9 mohou s poskytovateli uzav\u0159\u00edt dal\u0161\u00ed dohody, nap\u0159. ud\u011blen\u00edm souhlasu p\u0159i registraci. V z\u00e1sad\u011b z\u00edsk\u00e1v\u00e1me p\u0159\u00edstup pouze k souhrnn\u00fdm informac\u00edm o \u00fasp\u011b\u0161nosti na\u0161ich reklam. V r\u00e1mci tzv. m\u011b\u0159en\u00ed konverz\u00ed v\u0161ak m\u016f\u017eeme kontrolovat, kter\u00e9 z na\u0161ich online marketingov\u00fdch proces\u016f vedly k tzv. konverzi, tj. nap\u0159. k uzav\u0159en\u00ed smlouvy s n\u00e1mi. M\u011b\u0159en\u00ed konverz\u00ed slou\u017e\u00ed v\u00fdhradn\u011b k anal\u00fdze \u00fasp\u011b\u0161nosti na\u0161ich marketingov\u00fdch opat\u0159en\u00ed. Pokud nen\u00ed uvedeno jinak, \u017e\u00e1d\u00e1me v\u00e1s, abyste p\u0159edpokl\u00e1dali, \u017ee pou\u017eit\u00e9 soubory cookie jsou ulo\u017eeny po dobu dvou let. <strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00fadaje o poloze (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb), zainteresovan\u00e9 strany.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Sledov\u00e1n\u00ed (nap\u0159. z\u00e1jmov\u00e9\/behavior\u00e1ln\u00ed profilov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), remarketing, vyhodnocov\u00e1n\u00ed akc\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f, z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f), m\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed), m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f), vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin (ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu), sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi (zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi pro marketingov\u00e9 \u00fa\u010dely).<\/li>\n<li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<li><strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> Odkazujeme na ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f a na mo\u017enosti odhl\u00e1\u0161en\u00ed, kter\u00e9 poskytovatel\u00e9 poskytuj\u00ed. Pokud nebyla v\u00fdslovn\u011b uvedena mo\u017enost odhl\u00e1\u0161en\u00ed, m\u00e1te mo\u017enost vypnout soubory cookie v nastaven\u00ed prohl\u00ed\u017ee\u010de. To v\u0161ak m\u016f\u017ee omezit funkce na\u0161\u00ed online nab\u00eddky. Proto doporu\u010dujeme n\u00e1sleduj\u00edc\u00ed dal\u0161\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed, kter\u00e9 jsou shrnuty pro p\u0159\u00edslu\u0161n\u00e9 oblasti: a) Evropa: <a href=\"https:\/\/www.youronlinechoices.eu\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.eu<\/a>. b) Kanada: <a href=\"https:\/\/www.youradchoices.ca\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youradchoices.ca\/choices<\/a>. c) USA: <a href=\"https:\/\/www.aboutads.info\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aboutads.info\/choices<\/a>. d) P\u0159es \u00fazem\u00ed: <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a>.<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Vytv\u00e1\u0159en\u00ed pixel\u016f a c\u00edlov\u00fdch skupin na Facebooku (Custom Audiences): <\/strong>Pomoc\u00ed Facebook pixelu (nebo srovnateln\u00fdch funkc\u00ed pro p\u0159enos \u00fadaj\u016f o ud\u00e1lostech nebo kontaktn\u00edch informac\u00ed pomoc\u00ed rozhran\u00ed v aplikac\u00edch) m\u016f\u017ee Facebook ur\u010dit n\u00e1v\u0161t\u011bvn\u00edky na\u0161\u00ed online nab\u00eddky jako c\u00edlovou skupinu pro zobrazov\u00e1n\u00ed reklam (tzv. \"Facebook reklamy\"). V souladu s t\u00edm pou\u017e\u00edv\u00e1me Facebook pixel k zobrazen\u00ed n\u00e1mi um\u00edst\u011bn\u00fdch reklam na Facebooku pouze t\u011bmto u\u017eivatel\u016fm na Facebooku a v r\u00e1mci slu\u017eeb partner\u016f spolupracuj\u00edc\u00edch s Facebookem (tzv. \"Audience Network\"). <a href=\"https:\/\/www.facebook.com\/audiencenetwork\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/audiencenetwork\/<\/a> ), kte\u0159\u00ed rovn\u011b\u017e projevili z\u00e1jem o na\u0161i online nab\u00eddku nebo kte\u0159\u00ed maj\u00ed ur\u010dit\u00e9 charakteristiky (nap\u0159. z\u00e1jem o ur\u010dit\u00e1 t\u00e9mata nebo produkty, kter\u00e9 lze vy\u010d\u00edst z nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek), kter\u00e9 p\u0159ed\u00e1v\u00e1me Facebooku (tzv. \"vlastn\u00ed publikum\"). Pomoc\u00ed Facebook pixelu chceme tak\u00e9 zajistit, aby na\u0161e reklamy na Facebooku odpov\u00eddaly potenci\u00e1ln\u00edmu z\u00e1jmu u\u017eivatel\u016f a nebyly obt\u011b\u017euj\u00edc\u00ed. Pomoc\u00ed Facebook pixelu m\u016f\u017eeme tak\u00e9 sledovat \u00fa\u010dinnost reklam na Facebooku pro statistick\u00e9 \u00fa\u010dely a \u00fa\u010dely pr\u016fzkumu trhu t\u00edm, \u017ee zjist\u00edme, zda byli u\u017eivatel\u00e9 po kliknut\u00ed na reklamu na Facebooku p\u0159esm\u011brov\u00e1ni na na\u0161e webov\u00e9 str\u00e1nky (tzv. \"m\u011b\u0159en\u00ed konverz\u00ed\"); poskytovatel slu\u017eeb: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (z\u00e1ruka \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): Plat\u00ed \"Dodatek o p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mezi Facebookem a EU\" (<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>) v p\u0159\u00edpad\u011b zpracov\u00e1n\u00ed objedn\u00e1vek spole\u010dnost\u00ed Facebook jako z\u00e1klad pro zpracov\u00e1n\u00ed \u00fadaj\u016f o ud\u00e1lostech ob\u010dan\u016f EU v USA a zahrnut\u00ed do \"Podm\u00ednek pou\u017e\u00edv\u00e1n\u00ed platformy Facebook\" (\"Facebook Platform Terms of Use\").<a href=\"https:\/\/developers.facebook.com\/terms\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.facebook.com\/terms<\/a>) s ohledem na nez\u00e1visl\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f o ud\u00e1lostech spole\u010dnost\u00ed Facebook v souvislosti s umis\u0165ov\u00e1n\u00edm reklamy; Dal\u0161\u00ed informace: \"Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f\" (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\/update\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\/update<\/a>), pokud jde o \u00fadaje o ud\u00e1lostech, kter\u00e9 Facebook zpracov\u00e1v\u00e1 jm\u00e9nem spole\u010dnost\u00ed za \u00fa\u010delem poskytov\u00e1n\u00ed zpr\u00e1v a anal\u00fdz; d\u00e1le plat\u00ed \"Dodatek pro spr\u00e1vce\" jako dohoda o spole\u010dn\u00e9 spr\u00e1v\u011b (\u010dl. 26 odst. 1 v\u011bta 3 GDPR), kter\u00e1 je relevantn\u00ed v p\u0159\u00edpad\u011b vlastn\u00edho zpracov\u00e1n\u00ed \u00fadaj\u016f o ud\u00e1lostech spole\u010dnost\u00ed Facebook pro \u00fa\u010dely c\u00edlen\u00ed a zlep\u0161ov\u00e1n\u00ed a zabezpe\u010den\u00ed produkt\u016f Facebooku.<\/li>\n<li><strong>Spr\u00e1vce reklam Google: <\/strong>K umis\u0165ov\u00e1n\u00ed reklam v reklamn\u00ed s\u00edti Google (nap\u0159. ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ve vide\u00edch, na webov\u00fdch str\u00e1nk\u00e1ch atd.) pou\u017e\u00edv\u00e1me \"Google Marketing Platform\" (a slu\u017eby jako \"Google Ad Manager\"). Marketingov\u00e1 platforma Google se vyzna\u010duje t\u00edm, \u017ee se reklamy zobrazuj\u00ed v re\u00e1ln\u00e9m \u010dase na z\u00e1klad\u011b p\u0159edpokl\u00e1dan\u00fdch z\u00e1jm\u016f u\u017eivatel\u016f. To n\u00e1m umo\u017e\u0148uje c\u00edlen\u011bji zobrazovat reklamy pro na\u0161i online nab\u00eddku a v r\u00e1mci n\u00ed, aby se u\u017eivatel\u016fm zobrazovaly pouze reklamy, kter\u00e9 potenci\u00e1ln\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm. Pokud se u\u017eivateli nap\u0159\u00edklad zobrazuj\u00ed reklamy na produkty, o kter\u00e9 se zaj\u00edmal v jin\u00fdch online nab\u00eddk\u00e1ch, ozna\u010duje se to jako \"remarketing\"; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>Dal\u0161\u00ed informace: Dal\u0161\u00ed informace: Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a>; Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google: Informace o slu\u017eb\u00e1ch Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f ze t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>Pokud Google vystupuje jako zpracovatel, podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f ze t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.<\/li>\n<li><strong>Reklamy Google a m\u011b\u0159en\u00ed konverz\u00ed: <\/strong>Pou\u017e\u00edv\u00e1me online marketingov\u00fd proces \"Google Ads\" k um\u00edst\u011bn\u00ed reklam v reklamn\u00ed s\u00edti Google (nap\u0159. ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ve vide\u00edch, na webov\u00fdch str\u00e1nk\u00e1ch atd.) tak, aby se zobrazovaly u\u017eivatel\u016fm, u nich\u017e se p\u0159edpokl\u00e1d\u00e1, \u017ee maj\u00ed o reklamy z\u00e1jem (tzv. \"konverze\"). Konverzi inzer\u00e1t\u016f tak\u00e9 m\u011b\u0159\u00edme. Zji\u0161\u0165ujeme v\u0161ak pouze anonymn\u00ed celkov\u00fd po\u010det u\u017eivatel\u016f, kte\u0159\u00ed klikli na na\u0161i reklamu a byli p\u0159esm\u011brov\u00e1ni na str\u00e1nku se zna\u010dkou pro sledov\u00e1n\u00ed konverz\u00ed. Sami v\u0161ak nedost\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace, kter\u00e9 by bylo mo\u017en\u00e9 pou\u017e\u00edt k identifikaci u\u017eivatel\u016f; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>Dal\u0161\u00ed informace: Dal\u0161\u00ed informace: Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a>; Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google: Informace o slu\u017eb\u00e1ch Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f ze t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/h2>\n<p>Udr\u017eujeme online p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch a v t\u00e9to souvislosti zpracov\u00e1v\u00e1me \u00fadaje u\u017eivatel\u016f, abychom mohli komunikovat s u\u017eivateli, kte\u0159\u00ed jsou zde aktivn\u00ed, nebo jim nab\u00eddnout informace o n\u00e1s. R\u00e1di bychom upozornili, \u017ee u\u017eivatelsk\u00e9 \u00fadaje mohou b\u00fdt zpracov\u00e1v\u00e1ny mimo Evropskou unii. To m\u016f\u017ee m\u00edt za n\u00e1sledek rizika pro u\u017eivatele, proto\u017ee by to nap\u0159\u00edklad mohlo zt\u00ed\u017eit vym\u00e1h\u00e1n\u00ed pr\u00e1v u\u017eivatel\u016f. Krom\u011b toho jsou \u00fadaje u\u017eivatel\u016f obvykle zpracov\u00e1v\u00e1ny v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed pro \u00fa\u010dely pr\u016fzkumu trhu a reklamy. Na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f a z n\u011bj vypl\u00fdvaj\u00edc\u00edch z\u00e1jm\u016f u\u017eivatel\u016f mohou b\u00fdt nap\u0159\u00edklad vytv\u00e1\u0159eny u\u017eivatelsk\u00e9 profily. U\u017eivatelsk\u00e9 profily mohou b\u00fdt n\u00e1sledn\u011b vyu\u017eity nap\u0159\u00edklad k um\u00edst\u011bn\u00ed reklam v r\u00e1mci s\u00edt\u00ed i mimo n\u011b, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f. Pro tyto \u00fa\u010dely se v po\u010d\u00edta\u010di u\u017eivatele obvykle ukl\u00e1daj\u00ed soubory cookie, v nich\u017e je ulo\u017eeno u\u017eivatelsk\u00e9 chov\u00e1n\u00ed a z\u00e1jmy u\u017eivatele. Krom\u011b toho mohou b\u00fdt \u00fadaje ukl\u00e1d\u00e1ny tak\u00e9 do u\u017eivatelsk\u00fdch profil\u016f nez\u00e1visle na za\u0159\u00edzen\u00edch, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (zejm\u00e9na pokud jsou u\u017eivatel\u00e9 \u010dleny p\u0159\u00edslu\u0161n\u00fdch platforem a jsou na nich p\u0159ihl\u00e1\u0161eni). Podrobn\u00fd popis p\u0159\u00edslu\u0161n\u00fdch forem zpracov\u00e1n\u00ed a mo\u017enost\u00ed odhl\u00e1\u0161en\u00ed naleznete v prohl\u00e1\u0161en\u00edch o ochran\u011b \u00fadaj\u016f a informac\u00edch poskytovan\u00fdch provozovateli p\u0159\u00edslu\u0161n\u00fdch s\u00edt\u00ed. V p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplatn\u011bn\u00ed pr\u00e1v subjekt\u016f \u00fadaj\u016f bychom r\u00e1di upozornili tak\u00e9 na to, \u017ee tato pr\u00e1va lze nej\u00fa\u010dinn\u011bji uplatnit u poskytovatel\u016f. Pouze poskytovatel\u00e9 maj\u00ed p\u0159\u00edstup k \u00fadaj\u016fm u\u017eivatel\u016f a mohou p\u0159ij\u00edmat p\u0159\u00edslu\u0161n\u00e1 opat\u0159en\u00ed a poskytovat informace p\u0159\u00edmo. Pokud p\u0159esto pot\u0159ebujete pomoc, m\u016f\u017eete se na n\u00e1s obr\u00e1tit.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00fadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> \u017d\u00e1dosti o kontakt a komunikace, sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), remarketing, m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Instagram:\u00a0<\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Willow Road 1601, Menlo Park, CA, 94025, USA; Webov\u00e9 str\u00e1nky:\u00a0<a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/instagram.com\/about\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/instagram.com\/about\/legal\/privacy<\/a>.<\/li>\n<li><strong>Str\u00e1nky na Facebooku: <\/strong>Profily v r\u00e1mci soci\u00e1ln\u00ed s\u00edt\u011b Facebook - spole\u010dn\u011b s Meta Platforms Ireland Limited jsme zodpov\u011bdn\u00ed za shroma\u017e\u010fov\u00e1n\u00ed (nikoli v\u0161ak dal\u0161\u00ed zpracov\u00e1n\u00ed) \u00fadaj\u016f od n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed str\u00e1nky na Facebooku (tzv. \"fanou\u0161kovsk\u00e9 str\u00e1nky\"). Tyto \u00fadaje zahrnuj\u00ed informace o typech obsahu, kter\u00fd si u\u017eivatel\u00e9 prohl\u00ed\u017eej\u00ed nebo s n\u00edm interaguj\u00ed, nebo o akc\u00edch, kter\u00e9 prov\u00e1d\u011bj\u00ed (viz \"V\u011bci, kter\u00e9 vy a ostatn\u00ed d\u011bl\u00e1te a poskytujete\" v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku: <a href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy<\/a>), jako\u017e i informace o za\u0159\u00edzen\u00edch, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (nap\u0159. IP adresy, opera\u010dn\u00ed syst\u00e9m, typ prohl\u00ed\u017ee\u010de, jazykov\u00e9 nastaven\u00ed, \u00fadaje o souborech cookie; viz \"Informace o za\u0159\u00edzen\u00ed\" v Z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f Facebooku: <a href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy<\/a>). Jak je vysv\u011btleno v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku v \u010d\u00e1sti \"Jak tyto informace pou\u017e\u00edv\u00e1me?\", Facebook tak\u00e9 shroma\u017e\u010fuje a pou\u017e\u00edv\u00e1 informace k poskytov\u00e1n\u00ed analytick\u00fdch slu\u017eeb, zn\u00e1m\u00fdch jako \"Page Insights\", pro provozovatele str\u00e1nek, aby z\u00edskali p\u0159ehled o tom, jak lid\u00e9 interaguj\u00ed s jejich str\u00e1nkami a obsahem s nimi spojen\u00fdm. Se spole\u010dnost\u00ed Facebook jsme uzav\u0159eli zvl\u00e1\u0161tn\u00ed dohodu (\"Informace o slu\u017eb\u011b Page Insights\", <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>), kter\u00fd upravuje zejm\u00e9na to, jak\u00e1 bezpe\u010dnostn\u00ed opat\u0159en\u00ed mus\u00ed Facebook dodr\u017eovat a v \u010dem se Facebook zav\u00e1zal plnit pr\u00e1va subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159\u00edklad zas\u00edlat informace nebo \u017e\u00e1dosti o v\u00fdmaz p\u0159\u00edmo Facebooku). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou dohodami se spole\u010dnost\u00ed Facebook omezena. Dal\u0161\u00ed informace naleznete v \u010d\u00e1sti \"Informace o Page Insights\" (\"Informace o Page Insights\").<a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>); poskytovatel slu\u017eeb: Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko; Webov\u00e9 str\u00e1nky: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko:<a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (zaru\u010duj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch):<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>Dal\u0161\u00ed informace: Dohoda o spole\u010dn\u00e9 odpov\u011bdnosti: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>.<\/li>\n<li><strong>LinkedIn:\u00a0<\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Webov\u00e9 str\u00e1nky: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irsko; Webov\u00e9 str\u00e1nky:\u00a0<a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (zaru\u010duj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch):\u00a0<a href=\"https:\/\/legal.linkedin.com\/dpa\" target=\"_blank\" rel=\"noopener\">https:\/\/legal.linkedin.com\/dpa<\/a>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):\u00a0<a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky:\u00a0<a href=\"https:\/\/legal.linkedin.com\/dpa\" target=\"_blank\" rel=\"noopener\">https:\/\/legal.linkedin.com\/dpa<\/a>.<\/li>\n<li><strong>Pinterest: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.pinterest.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pinterest.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/about.pinterest.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">https:\/\/about.pinterest.com\/de\/privacy-policy<\/a>Dal\u0161\u00ed informace: Dodatek o v\u00fdm\u011bn\u011b dat (DODATEK A): <a href=\"https:\/\/business.pinterest.com\/de\/pinterest-advertising-services-agreement\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.pinterest.com\/de\/pinterest-advertising-services-agreement\/<\/a>.<\/li>\n<li><strong>TikTok: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165 \/ platforma pro video; poskytovatel slu\u017eeb: musical.ly Inc., 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.tiktok.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.tiktok.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com\/de\/privacy-policy<\/a>.<\/li>\n<li><strong>X:\u00a0<\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: X International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Irsko, mate\u0159sk\u00e1 spole\u010dnost: X Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/twitter.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/privacy<\/a>, (Nastaven\u00ed:\u00a0<a href=\"https:\/\/twitter.com\/personalization\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/personalization<\/a>).<\/li>\n<li><strong>YouTube:\u00a0<\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165 a video platforma; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>Xing:\u00a0<\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: XING AG, Dammtorstra\u00dfe 29-32, 20354 Hamburg, N\u011bmecko; Webov\u00e9 str\u00e1nky: XING AG, Dammtorstra\u00dfe 29-32, 20354 Hamburg, N\u011bmecko; Webov\u00e9 str\u00e1nky:\u00a0<a href=\"https:\/\/www.xing.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.xing.de<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/privacy.xing.com\/de\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.xing.com\/de\/datenschutzerklaerung<\/a>.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/h2>\n<p>Do na\u0161\u00ed online nab\u00eddky za\u010dle\u0148ujeme funk\u010dn\u00ed a obsahov\u00e9 prvky, kter\u00e9 z\u00edsk\u00e1v\u00e1me ze server\u016f jejich p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f (d\u00e1le jen \"poskytovatel\u00e9 t\u0159et\u00edch stran\"). M\u016f\u017ee se jednat nap\u0159\u00edklad o grafiku, videa nebo tla\u010d\u00edtka a p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le jednotn\u011b jen \"obsah\"). Integrace v\u017edy vy\u017eaduje, aby poskytovatel\u00e9 tohoto obsahu, kte\u0159\u00ed jsou t\u0159et\u00edmi stranami, zpracovali IP adresu u\u017eivatele, proto\u017ee bez IP adresy by nemohli obsah do prohl\u00ed\u017ee\u010de odeslat. IP adresa je tedy nutn\u00e1 k zobrazen\u00ed tohoto obsahu nebo funkce. Sna\u017e\u00edme se pou\u017e\u00edvat pouze obsah, jeho\u017e p\u0159\u00edslu\u0161n\u00ed poskytovatel\u00e9 pou\u017e\u00edvaj\u00ed IP adresu pouze k doru\u010den\u00ed obsahu. Poskytovatel\u00e9 t\u0159et\u00edch stran mohou pro statistick\u00e9 nebo marketingov\u00e9 \u00fa\u010dely pou\u017e\u00edvat tak\u00e9 tzv. pixelov\u00e9 zna\u010dky (neviditeln\u00e1 grafika, zn\u00e1m\u00e1 tak\u00e9 jako \"web beacons\"). Pixelov\u00e9 zna\u010dky mohou b\u00fdt pou\u017eity k anal\u00fdze informac\u00ed, jako je n\u00e1v\u0161t\u011bvnost str\u00e1nek tohoto webu. Pseudonymn\u00ed informace mohou b\u00fdt tak\u00e9 ulo\u017eeny v souborech cookie v za\u0159\u00edzen\u00ed u\u017eivatele a mohou obsahovat mimo jin\u00e9 technick\u00e9 informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm syst\u00e9mu, odkazuj\u00edc\u00ed webov\u00e9 str\u00e1nky, \u010das n\u00e1v\u0161t\u011bvy a dal\u0161\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a tak\u00e9 mohou b\u00fdt propojeny s takov\u00fdmi informacemi z jin\u00fdch zdroj\u016f. <strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00fadaje o poloze (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby), \u00fadaje o obsahu (nap\u0159. z\u00e1znamy v online formul\u00e1\u0159\u00edch), invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb), komunika\u010dn\u00ed partne\u0159i.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti, poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00e9ho servisu, kontaktn\u00ed dotazy a komunikace, sledov\u00e1n\u00ed (nap\u0159. z\u00e1jmov\u00e9\/behavior\u00e1ln\u00ed profilov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f), bezpe\u010dnostn\u00ed opat\u0159en\u00ed, spr\u00e1va a odpov\u011bdi na dotazy.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f GDPR), souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a GDPR), pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b GDPR).<\/li>\n<\/ul>\n<p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Z\u00e1suvn\u00e9 moduly a obsah Facebooku: <\/strong>Soci\u00e1ln\u00ed pluginy a obsah Facebooku - m\u016f\u017ee se jednat nap\u0159\u00edklad o obsah, jako jsou obr\u00e1zky, videa nebo text, a tla\u010d\u00edtka, pomoc\u00ed kter\u00fdch mohou u\u017eivatel\u00e9 sd\u00edlet obsah z t\u00e9to online nab\u00eddky v r\u00e1mci Facebooku. Seznam a vzhled soci\u00e1ln\u00edch plugin\u016f Facebooku si m\u016f\u017eete prohl\u00e9dnout zde: <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.facebook.com\/docs\/plugins\/<\/a> - Jsme spole\u010dn\u011b sMeta Platforms Ireland Limited zodpov\u011bdn\u00ed za shroma\u017e\u010fov\u00e1n\u00ed nebo p\u0159ij\u00edm\u00e1n\u00ed v r\u00e1mci p\u0159enosu (nikoli v\u0161ak za dal\u0161\u00ed zpracov\u00e1n\u00ed) \"\u00fadaj\u016f o ud\u00e1lostech\", kter\u00e9 Facebook shroma\u017e\u010fuje nebo p\u0159ij\u00edm\u00e1 v r\u00e1mci p\u0159enosu prost\u0159ednictv\u00edm soci\u00e1ln\u00edch plugin\u016f Facebooku (a funkc\u00ed pro vkl\u00e1d\u00e1n\u00ed obsahu), kter\u00e9 jsou prov\u00e1d\u011bny v na\u0161\u00ed online nab\u00eddce pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely: a) zobrazov\u00e1n\u00ed obsahu a reklamn\u00edch informac\u00ed, kter\u00e9 odpov\u00eddaj\u00ed p\u0159edpokl\u00e1dan\u00fdm z\u00e1jm\u016fm u\u017eivatel\u016f; b) doru\u010dov\u00e1n\u00ed obchodn\u00edch a transak\u010dn\u00edch sd\u011blen\u00ed (nap\u0159. oslovov\u00e1n\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm Facebook Messengeru); c) zlep\u0161ov\u00e1n\u00ed doru\u010dov\u00e1n\u00ed reklam a personalizace funkc\u00ed a obsahu (nap\u0159. zlep\u0161ov\u00e1n\u00ed rozpozn\u00e1v\u00e1n\u00ed, kter\u00fd obsah nebo reklamn\u00ed informace pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f). (nap\u0159. oslovov\u00e1n\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm aplikace Facebook Messenger); c) zlep\u0161en\u00ed doru\u010dov\u00e1n\u00ed reklam a personalizace funkc\u00ed a obsahu (nap\u0159. zlep\u0161en\u00ed rozpozn\u00e1n\u00ed, kter\u00fd obsah nebo reklamn\u00ed informace pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f). Se spole\u010dnost\u00ed Facebook jsme uzav\u0159eli zvl\u00e1\u0161tn\u00ed smlouvu (\"dodatek spr\u00e1vce\", <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>), kter\u00fd upravuje zejm\u00e9na bezpe\u010dnostn\u00ed opat\u0159en\u00ed, kter\u00e1 mus\u00ed Facebook dodr\u017eovat (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) a v nich\u017e Facebook souhlasil s pln\u011bn\u00edm pr\u00e1v subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159\u00edklad zas\u00edlat informace nebo \u017e\u00e1dosti o v\u00fdmaz p\u0159\u00edmo Facebooku). Pozn\u00e1mka: Pokud n\u00e1m Facebook poskytuje nam\u011b\u0159en\u00e9 hodnoty, anal\u00fdzy a zpr\u00e1vy (kter\u00e9 jsou agregovan\u00e9, tj. neobsahuj\u00ed \u017e\u00e1dn\u00e9 informace o jednotliv\u00fdch u\u017eivatel\u00edch a jsou pro n\u00e1s anonymn\u00ed), neprov\u00e1d\u00ed se toto zpracov\u00e1n\u00ed v r\u00e1mci spole\u010dn\u00e9 odpov\u011bdnosti, ale na z\u00e1klad\u011b smlouvy o zpracov\u00e1n\u00ed objedn\u00e1vky (\"podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f\"), <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>) \"podm\u00ednky zabezpe\u010den\u00ed \u00fadaj\u016f\" (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) a s ohledem na zpracov\u00e1n\u00ed v USA na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek (\"Facebook-EU Data Transfer Addendum, <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou smlouvami s Facebookem omezena: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy<\/a>.<\/li>\n<li><strong>P\u00edsma Google:\u00a0<\/strong>Integrujeme p\u00edsma (\"Google Fonts\") poskytovatele Google, p\u0159i\u010dem\u017e \u00fadaje u\u017eivatele se pou\u017e\u00edvaj\u00ed v\u00fdhradn\u011b za \u00fa\u010delem zobrazen\u00ed p\u00edsem v prohl\u00ed\u017ee\u010di u\u017eivatele. Integrace vych\u00e1z\u00ed z na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na technicky bezpe\u010dn\u00e9m, bez\u00fadr\u017ebov\u00e9m a efektivn\u00edm pou\u017e\u00edv\u00e1n\u00ed p\u00edsem, jejich jednotn\u00e9 prezentaci a zohledn\u011bn\u00ed p\u0159\u00edpadn\u00fdch licen\u010dn\u00edch omezen\u00ed pro jejich integraci; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:\u00a0<a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/fonts.google.com\/<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>.<\/li>\n<li><strong>Mapy Google:\u00a0<\/strong>Integrujeme mapy slu\u017eby \"Google Maps\" poskytovan\u00e9 spole\u010dnost\u00ed Google. Mezi zpracov\u00e1van\u00e9 \u00fadaje mohou pat\u0159it zejm\u00e9na IP adresy a \u00fadaje o poloze u\u017eivatel\u016f, kter\u00e9 v\u0161ak nejsou shroma\u017e\u010fov\u00e1ny bez jejich souhlasu (obvykle v r\u00e1mci nastaven\u00ed jejich mobiln\u00edch za\u0159\u00edzen\u00ed); poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:\u00a0<a href=\"https:\/\/cloud.google.com\/maps-platform\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/maps-platform<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out): Opt-out plugin:\u00a0<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>Nastaven\u00ed zobrazov\u00e1n\u00ed reklam:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>reCAPTCHA:\u00a0<\/strong>Funkci \"reCAPTCHA\" integrujeme proto, abychom byli schopni rozpoznat, zda jsou z\u00e1znamy (nap\u0159. v online formul\u00e1\u0159\u00edch) zad\u00e1v\u00e1ny lidmi, a nikoli automaticky jednaj\u00edc\u00edmi stroji (tzv. \"roboty\"). Zpracov\u00e1van\u00e9 \u00fadaje mohou zahrnovat IP adresy, informace o pou\u017e\u00edvan\u00fdch opera\u010dn\u00edch syst\u00e9mech, za\u0159\u00edzen\u00edch nebo prohl\u00ed\u017ee\u010d\u00edch, jazykov\u00fdch nastaven\u00edch, poloze, pohybech my\u0161i, \u00faderech na kl\u00e1vesnici, \u010dase str\u00e1ven\u00e9m na webov\u00fdch str\u00e1nk\u00e1ch, d\u0159\u00edve nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, interakc\u00edch s ReCaptcha na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, p\u0159\u00edpadn\u011b soubory cookie a v\u00fdsledky manu\u00e1ln\u00edch proces\u016f rozpozn\u00e1v\u00e1n\u00ed (nap\u0159. odpov\u00edd\u00e1n\u00ed na polo\u017een\u00e9 ot\u00e1zky nebo v\u00fdb\u011br objekt\u016f na obr\u00e1zc\u00edch); poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:\u00a0<a href=\"https:\/\/www.google.com\/recaptcha\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/recaptcha\/<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out): Opt-out plugin:\u00a0<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>Nastaven\u00ed zobrazov\u00e1n\u00ed reklam:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>X z\u00e1suvn\u00fdch modul\u016f a obsahu:\u00a0<\/strong>Z\u00e1suvn\u00e9 moduly a tla\u010d\u00edtka X - mohou zahrnovat nap\u0159\u00edklad obsah, jako jsou obr\u00e1zky, videa nebo texty, a tla\u010d\u00edtka, pomoc\u00ed kter\u00fdch mohou u\u017eivatel\u00e9 sd\u00edlet obsah z t\u00e9to online nab\u00eddky v r\u00e1mci X; poskytovatel slu\u017eeb: X International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Irsko, mate\u0159sk\u00e1 spole\u010dnost: X Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; webov\u00e9 str\u00e1nky:<a href=\"https:\/\/twitter.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/de<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<a href=\"https:\/\/twitter.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/privacy<\/a>, (Nastaven\u00ed:\u00a0<a href=\"https:\/\/twitter.com\/personalization\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/personalization<\/a>).<\/li>\n<li><strong>Videa na YouTube:\u00a0<\/strong>Video obsah; Poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:<a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out): Opt-out plugin:\u00a0<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>Nastaven\u00ed zobrazov\u00e1n\u00ed reklam:\u00a0<a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li>\n<li><strong>Vimeo:\u00a0<\/strong>Video obsah; Poskytovatel slu\u017eeb: West 18th Street 555 New York, New York 10011, USA; Webov\u00e9 str\u00e1nky:\u00a0<a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vimeo.com<\/a>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:\u00a0<a href=\"https:\/\/vimeo.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/vimeo.com\/privacy<\/a>; Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out): R\u00e1di bychom upozornili, \u017ee Vimeo m\u016f\u017ee pou\u017e\u00edvat slu\u017ebu Google Analytics, a odk\u00e1zali na z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f (<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>) a mo\u017enosti odhl\u00e1\u0161en\u00ed pro slu\u017ebu Google Analytics (<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>) nebo nastaven\u00ed spole\u010dnosti Google pro pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely (<a href=\"https:\/\/adssettings.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/<\/a>).<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2 id=\"m12\">Vymaz\u00e1n\u00ed dat<\/h2>\n<p>\u00dadaje, kter\u00e9 zpracov\u00e1v\u00e1me, budou vymaz\u00e1ny v souladu s pr\u00e1vn\u00edmi po\u017eadavky, jakmile bude souhlas ud\u011blen\u00fd ke zpracov\u00e1n\u00ed odvol\u00e1n nebo jakmile p\u0159estanou platit jin\u00e1 opr\u00e1vn\u011bn\u00ed (nap\u0159. pokud ji\u017e neplat\u00ed \u00fa\u010del zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f nebo nejsou pro dan\u00fd \u00fa\u010del pot\u0159ebn\u00e9). Pokud \u00fadaje nejsou vymaz\u00e1ny, proto\u017ee jsou pot\u0159ebn\u00e9 pro jin\u00e9 a z\u00e1konem povolen\u00e9 \u00fa\u010dely, bude jejich zpracov\u00e1n\u00ed omezeno na tyto \u00fa\u010dely. To znamen\u00e1, \u017ee \u00fadaje jsou blokov\u00e1ny a nejsou zpracov\u00e1v\u00e1ny pro jin\u00e9 \u00fa\u010dely. To se t\u00fdk\u00e1 nap\u0159\u00edklad \u00fadaj\u016f, kter\u00e9 mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z d\u016fvod\u016f obchodn\u00edho nebo da\u0148ov\u00e9ho pr\u00e1va nebo jejich\u017e uchov\u00e1v\u00e1n\u00ed je nezbytn\u00e9 pro uplatn\u011bn\u00ed, v\u00fdkon nebo obhajobu pr\u00e1vn\u00edch n\u00e1rok\u016f nebo pro ochranu pr\u00e1v jin\u00e9 fyzick\u00e9 nebo pr\u00e1vnick\u00e9 osoby. Dal\u0161\u00ed informace o v\u00fdmazu osobn\u00edch \u00fadaj\u016f naleznete tak\u00e9 v jednotliv\u00fdch upozorn\u011bn\u00edch na ochranu osobn\u00edch \u00fadaj\u016f v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n<h2 id=\"m15\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>\u017d\u00e1d\u00e1me v\u00e1s, abyste se pravideln\u011b informovali o obsahu na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f uprav\u00edme, jakmile to budou vy\u017eadovat zm\u011bny v n\u00e1mi prov\u00e1d\u011bn\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f. Budeme v\u00e1s informovat, jakmile zm\u011bny budou vy\u017eadovat va\u0161i spolupr\u00e1ci (nap\u0159. souhlas) nebo jin\u00e9 individu\u00e1ln\u00ed ozn\u00e1men\u00ed. Pokud v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f uv\u00e1d\u00edme adresy a kontaktn\u00ed \u00fadaje spole\u010dnost\u00ed a organizac\u00ed, upozor\u0148ujeme, \u017ee se tyto adresy mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit, a \u017e\u00e1d\u00e1me v\u00e1s, abyste si tyto \u00fadaje p\u0159ed kontaktov\u00e1n\u00edm zkontrolovali.<\/p>\n<h2 id=\"m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/h2>\n<p>Jako subjekt \u00fadaj\u016f m\u00e1te podle GDPR r\u016fzn\u00e1 pr\u00e1va, kter\u00e1 vypl\u00fdvaj\u00ed zejm\u00e9na z \u010dl. 15 a\u017e 21 GDPR:<\/p>\n<ul>\n<li><strong>Pr\u00e1vo na n\u00e1mitku:<\/strong> Z d\u016fvod\u016f t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed konkr\u00e9tn\u00ed situace m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 je zalo\u017eeno na \u010dl.6 odst.1 p\u00edsm. e) nebo f) GDPR, v\u010detn\u011b profilov\u00e1n\u00ed zalo\u017een\u00e9ho na t\u011bchto ustanoven\u00edch. Pokud jsou osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, zpracov\u00e1v\u00e1ny pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu, m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, pro \u00fa\u010dely takov\u00e9ho marketingu, co\u017e zahrnuje i profilov\u00e1n\u00ed, pokud s takov\u00fdm p\u0159\u00edm\u00fdm marketingem souvis\u00ed.<\/li>\n<li><strong>Pr\u00e1vo odvolat souhlas:<\/strong> M\u00e1te pr\u00e1vo sv\u016fj souhlas kdykoli odvolat.<\/li>\n<li><strong>Pr\u00e1vo na informace:<\/strong> M\u00e1te pr\u00e1vo po\u017e\u00e1dat o potvrzen\u00ed, zda jsou dan\u00e9 \u00fadaje zpracov\u00e1v\u00e1ny, a vy\u017e\u00e1dat si informace o t\u011bchto \u00fadaj\u00edch, jako\u017e i dal\u0161\u00ed informace a kopii \u00fadaj\u016f v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/li>\n<li><strong>Pr\u00e1vo na opravu:<\/strong> V souladu s pr\u00e1vn\u00edmi p\u0159edpisy m\u00e1te pr\u00e1vo po\u017e\u00e1dat o dopln\u011bn\u00ed \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, nebo o opravu nespr\u00e1vn\u00fdch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed.<\/li>\n<li><strong>Pr\u00e1vo na zru\u0161en\u00ed a omezen\u00ed zpracov\u00e1n\u00ed:<\/strong> V souladu s pr\u00e1vn\u00edmi po\u017eadavky m\u00e1te pr\u00e1vo po\u017eadovat, aby \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, byly okam\u017eit\u011b vymaz\u00e1ny, p\u0159\u00edpadn\u011b po\u017eadovat, aby bylo zpracov\u00e1n\u00ed \u00fadaj\u016f omezeno v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/li>\n<li><strong>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f:<\/strong> M\u00e1te pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 jste n\u00e1m poskytli, ve strukturovan\u00e9m, b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu v souladu s pr\u00e1vn\u00edmi po\u017eadavky nebo po\u017e\u00e1dat o jejich p\u0159ed\u00e1n\u00ed jin\u00e9mu spr\u00e1vci.<\/li>\n<li><strong>St\u00ed\u017enost dozorov\u00e9mu org\u00e1nu:<\/strong> M\u00e1te tak\u00e9 pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu, zejm\u00e9na v \u010dlensk\u00e9m st\u00e1t\u011b sv\u00e9ho obvykl\u00e9ho bydli\u0161t\u011b, pracovi\u0161t\u011b nebo m\u00edsta \u00fadajn\u00e9ho poru\u0161en\u00ed, pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, poru\u0161uje GDPR.<\/li>\n<\/ul>\n<h2 id=\"m42\">Definice pojm\u016f<\/h2>\n<p>V t\u00e9to \u010d\u00e1sti naleznete p\u0159ehled pojm\u016f pou\u017eit\u00fdch v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. Mnoh\u00e9 pojmy jsou p\u0159evzaty ze z\u00e1kona a jsou definov\u00e1ny p\u0159edev\u0161\u00edm v \u010dl. 4 GDPR. Z\u00e1konn\u00e9 definice jsou z\u00e1vazn\u00e9. N\u00e1sleduj\u00edc\u00ed vysv\u011btlivky maj\u00ed naopak p\u0159edev\u0161\u00edm napomoci porozum\u011bn\u00ed. Pojmy jsou uvedeny v abecedn\u00edm po\u0159ad\u00ed.<\/p>\n<ul class=\"glossary\">\n<li><strong>Vyhodnocen\u00ed akce n\u00e1v\u0161t\u011bvy:<\/strong> \"Sledov\u00e1n\u00ed konverz\u00ed\" ozna\u010duje proces, kter\u00fd lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. Za t\u00edmto \u00fa\u010delem se obvykle na za\u0159\u00edzen\u00ed u\u017eivatele v r\u00e1mci webov\u00fdch str\u00e1nek, na nich\u017e marketingov\u00e1 opat\u0159en\u00ed prob\u00edhaj\u00ed, ulo\u017e\u00ed soubor cookie, kter\u00fd se pot\u00e9 znovu na\u010dte na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. M\u016f\u017eeme tak nap\u0159\u00edklad sledovat, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9).<\/li>\n<li><strong>\u00dav\u011brov\u00e1 zpr\u00e1va:<\/strong> Automatizovan\u00e1 rozhodnut\u00ed jsou zalo\u017eena na automatick\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f bez lidsk\u00e9ho z\u00e1sahu (nap\u0159. v p\u0159\u00edpad\u011b automatick\u00e9ho zam\u00edtnut\u00ed n\u00e1kupu na \u00fa\u010det, online \u017e\u00e1dosti o \u00fav\u011br nebo online postupu pod\u00e1n\u00ed \u017e\u00e1dosti bez lidsk\u00e9ho z\u00e1sahu. Podle \u010dl. 22 GDPR jsou takov\u00e1 automatizovan\u00e1 rozhodnut\u00ed povolena pouze se souhlasem subjektu \u00fadaj\u016f, pokud jsou nezbytn\u00e1 pro pln\u011bn\u00ed smlouvy nebo pokud vnitrost\u00e1tn\u00ed pr\u00e1vn\u00ed p\u0159edpisy tato rozhodnut\u00ed povoluj\u00ed.<\/li>\n<li><strong>Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi:<\/strong> Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi je forma sledov\u00e1n\u00ed, p\u0159i n\u00ed\u017e se informace o chov\u00e1n\u00ed a z\u00e1jmech u\u017eivatel\u016f zaznamen\u00e1vaj\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi do tzv. profil\u016f, a to tak, \u017ee se u\u017eivatel\u016fm p\u0159i\u0159ad\u00ed online identifik\u00e1tor. To umo\u017e\u0148uje analyzovat informace o u\u017eivatel\u00edch pro marketingov\u00e9 \u00fa\u010dely bez ohledu na pou\u017eit\u00fd prohl\u00ed\u017ee\u010d nebo za\u0159\u00edzen\u00ed (nap\u0159. mobiln\u00ed telefony nebo stoln\u00ed po\u010d\u00edta\u010de). U v\u011bt\u0161iny poskytovatel\u016f nen\u00ed online identifik\u00e1tor spojen s jasn\u00fdmi \u00fadaji, jako jsou jm\u00e9na, po\u0161tovn\u00ed adresy nebo e-mailov\u00e9 adresy.<\/li>\n<li><strong>maskov\u00e1n\u00ed IP:<\/strong> \"Maskov\u00e1n\u00ed IP\" ozna\u010duje metodu, p\u0159i n\u00ed\u017e se odstran\u00ed posledn\u00ed oktet, tj. posledn\u00ed dv\u011b \u010d\u00edsla IP adresy, tak\u017ee IP adresu ji\u017e nelze pou\u017e\u00edt k jednozna\u010dn\u00e9 identifikaci osoby. Maskov\u00e1n\u00ed IP je tedy prost\u0159edkem pseudonymizace postup\u016f zpracov\u00e1n\u00ed, zejm\u00e9na v online marketingu.<\/li>\n<li><strong>Z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing:<\/strong> Marketing zalo\u017een\u00fd na z\u00e1jmech a\/nebo chov\u00e1n\u00ed je takov\u00fd marketing, kdy jsou p\u0159edem co nejp\u0159esn\u011bji ur\u010deny potenci\u00e1ln\u00ed z\u00e1jmy u\u017eivatel\u016f o reklamy a dal\u0161\u00ed obsah. D\u011bje se tak na z\u00e1klad\u011b informac\u00ed o jejich p\u0159edchoz\u00edm chov\u00e1n\u00ed (nap\u0159. n\u00e1v\u0161t\u011bva ur\u010dit\u00fdch webov\u00fdch str\u00e1nek a setrv\u00e1n\u00ed na nich, n\u00e1kupn\u00ed chov\u00e1n\u00ed nebo interakce s jin\u00fdmi u\u017eivateli), kter\u00e9 jsou ulo\u017eeny v tzv. profilu. K t\u011bmto \u00fa\u010del\u016fm se zpravidla pou\u017e\u00edvaj\u00ed soubory cookie.<\/li>\n<li><strong>P\u0159evodn\u00ed m\u011b\u0159en\u00ed:<\/strong> M\u011b\u0159en\u00ed konverz\u00ed je proces, kter\u00fd lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. Za t\u00edmto \u00fa\u010delem se na webov\u00fdch str\u00e1nk\u00e1ch, na kter\u00fdch prob\u00edhaj\u00ed marketingov\u00e1 opat\u0159en\u00ed, obvykle ukl\u00e1d\u00e1 do za\u0159\u00edzen\u00ed u\u017eivatele soubor cookie, kter\u00fd se pot\u00e9 znovu na\u010dte na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. To n\u00e1m nap\u0159\u00edklad umo\u017e\u0148uje sledovat, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9.<\/li>\n<li><strong>Osobn\u00ed \u00fadaje:<\/strong> \"Osobn\u00edmi \u00fadaji\" se rozum\u00ed ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osoby (d\u00e1le jen \"subjekt \u00fadaj\u016f\"); identifikovatelnou fyzickou osobou je osoba, kterou lze p\u0159\u00edmo \u010di nep\u0159\u00edmo identifikovat, zejm\u00e9na odkazem na identifik\u00e1tor, jako je jm\u00e9no, identifika\u010dn\u00ed \u010d\u00edslo, lokaliza\u010dn\u00ed \u00fadaje, online identifik\u00e1tor (nap\u0159. cookie) nebo na jeden \u010di v\u00edce zvl\u00e1\u0161tn\u00edch prvk\u016f fyzick\u00e9, fyziologick\u00e9, genetick\u00e9, psychick\u00e9, ekonomick\u00e9, kulturn\u00ed nebo spole\u010densk\u00e9 identity t\u00e9to fyzick\u00e9 osoby.<\/li>\n<li><strong>Profilov\u00e1n\u00ed:<\/strong> \"Profilov\u00e1n\u00ed\" je jak\u00fdkoli typ automatizovan\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f k anal\u00fdze, vyhodnocen\u00ed nebo p\u0159edv\u00edd\u00e1n\u00ed ur\u010dit\u00fdch osobn\u00edch aspekt\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00e9 osoby (v z\u00e1vislosti na typu profilov\u00e1n\u00ed se jedn\u00e1 o informace t\u00fdkaj\u00edc\u00ed se v\u011bku, pohlav\u00ed, \u00fadaj\u016f o poloze a pohybu, interakce s webov\u00fdmi str\u00e1nkami a jejich obsahem, n\u00e1kupn\u00edho chov\u00e1n\u00ed, soci\u00e1ln\u00edch interakc\u00ed s jin\u00fdmi lidmi) (nap\u0159. z\u00e1jmy o ur\u010dit\u00fd obsah nebo produkty, chov\u00e1n\u00ed p\u0159i klik\u00e1n\u00ed na webov\u00e9 str\u00e1nky nebo um\u00edst\u011bn\u00ed). Soubory cookie a webov\u00e9 maj\u00e1ky se \u010dasto pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely profilov\u00e1n\u00ed.<\/li>\n<li><strong>M\u011b\u0159en\u00ed dosahu:<\/strong> M\u011b\u0159en\u00ed dosahu (zn\u00e1m\u00e9 tak\u00e9 jako webov\u00e1 analytika) se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed nebo z\u00e1jem n\u00e1v\u0161t\u011bvn\u00edk\u016f o ur\u010dit\u00e9 informace, nap\u0159\u00edklad o obsah webov\u00fdch str\u00e1nek. Pomoc\u00ed anal\u00fdzy dosahu mohou majitel\u00e9 webov\u00fdch str\u00e1nek nap\u0159\u00edklad rozpoznat, v jak\u00e9m \u010dase n\u00e1v\u0161t\u011bvn\u00edci nav\u0161t\u011bvuj\u00ed jejich webov\u00e9 str\u00e1nky a jak\u00fd obsah je zaj\u00edm\u00e1. To jim umo\u017e\u0148uje nap\u0159\u00edklad l\u00e9pe p\u0159izp\u016fsobit obsah webov\u00fdch str\u00e1nek pot\u0159eb\u00e1m n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pro \u00fa\u010dely anal\u00fdzy dosahu se \u010dasto pou\u017e\u00edvaj\u00ed pseudonymn\u00ed soubory cookie a webov\u00e9 maj\u00e1ky, kter\u00e9 umo\u017e\u0148uj\u00ed rozpoznat vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edky a z\u00edskat tak p\u0159esn\u011bj\u0161\u00ed anal\u00fdzy vyu\u017e\u00edv\u00e1n\u00ed online nab\u00eddky.<\/li>\n<li><strong>Remarketing:<\/strong> Remarketing\" nebo \"retargeting\" spo\u010d\u00edv\u00e1 v tom, \u017ee se nap\u0159\u00edklad pro reklamn\u00ed \u00fa\u010dely zaznamen\u00e1, o kter\u00e9 produkty se u\u017eivatel na webov\u00e9 str\u00e1nce zaj\u00edmal, aby se mu tyto produkty p\u0159ipomn\u011bly na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, nap\u0159. v reklam\u00e1ch.<\/li>\n<li><strong>\u00dadaje o poloze:<\/strong> \u00dadaje o poloze vznikaj\u00ed, kdy\u017e se mobiln\u00ed za\u0159\u00edzen\u00ed (nebo jin\u00e9 za\u0159\u00edzen\u00ed s technick\u00fdmi po\u017eadavky na ur\u010den\u00ed polohy) p\u0159ipoj\u00ed k r\u00e1diov\u00e9 bu\u0148ce, s\u00edti WLAN nebo podobn\u00fdm technick\u00fdm prost\u0159edk\u016fm a funkc\u00edm pro ur\u010den\u00ed polohy. \u00dadaje o poloze slou\u017e\u00ed k ur\u010den\u00ed zem\u011bpisn\u011b ur\u010diteln\u00e9 polohy na zemi, na kter\u00e9 se p\u0159\u00edslu\u0161n\u00e9 za\u0159\u00edzen\u00ed nach\u00e1z\u00ed. \u00dadaje o poloze lze pou\u017e\u00edt nap\u0159\u00edklad k zobrazen\u00ed mapov\u00fdch funkc\u00ed nebo jin\u00fdch informac\u00ed z\u00e1visl\u00fdch na poloze.<\/li>\n<li><strong>Sledov\u00e1n\u00ed:<\/strong> Term\u00edn \"sledov\u00e1n\u00ed\" se pou\u017e\u00edv\u00e1 v p\u0159\u00edpadech, kdy lze sledovat chov\u00e1n\u00ed u\u017eivatel\u016f v r\u00e1mci n\u011bkolika online slu\u017eeb. Informace o chov\u00e1n\u00ed a z\u00e1jmech se zpravidla ukl\u00e1daj\u00ed do soubor\u016f cookie nebo na servery poskytovatel\u016f sledovac\u00edch technologi\u00ed s ohledem na pou\u017e\u00edvan\u00e9 online nab\u00eddky (tzv. profilov\u00e1n\u00ed). Tyto informace pak mohou b\u00fdt pou\u017eity nap\u0159\u00edklad k tomu, aby se u\u017eivatel\u016fm zobrazovaly reklamy, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm.<\/li>\n<li><strong>Odpov\u011bdn\u00e1 osoba:<\/strong> \"Spr\u00e1vce\" je fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd s\u00e1m nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li>\n<li><strong>Zpracov\u00e1n\u00ed:<\/strong> \"Zpracov\u00e1n\u00edm\" se rozum\u00ed jak\u00e1koli operace nebo soubor operac\u00ed, kter\u00e9 se prov\u00e1d\u011bj\u00ed s osobn\u00edmi \u00fadaji, a\u0165 u\u017e automatizovan\u011b, \u010di nikoli. Tento pojem je \u0161irok\u00fd a zahrnuje prakticky ka\u017ed\u00e9 nakl\u00e1d\u00e1n\u00ed s \u00fadaji, a\u0165 u\u017e se jedn\u00e1 o shroma\u017e\u010fov\u00e1n\u00ed, anal\u00fdzu, ukl\u00e1d\u00e1n\u00ed, p\u0159ed\u00e1v\u00e1n\u00ed nebo vymaz\u00e1v\u00e1n\u00ed.<\/li>\n<li><strong>Vytvo\u0159en\u00ed c\u00edlov\u00e9 skupiny:<\/strong> Tvorba c\u00edlov\u00fdch skupin (nebo \"vlastn\u00ed publikum\") je term\u00edn pou\u017e\u00edvan\u00fd p\u0159i ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin pro \u00fa\u010dely reklamy, nap\u0159. zobrazov\u00e1n\u00ed reklam. Nap\u0159\u00edklad na z\u00e1klad\u011b z\u00e1jmu u\u017eivatele o ur\u010dit\u00e9 produkty nebo t\u00e9mata na internetu lze usoudit, \u017ee tento u\u017eivatel m\u00e1 z\u00e1jem o reklamy na podobn\u00e9 produkty nebo o internetov\u00fd obchod, ve kter\u00e9m si produkty prohl\u00ed\u017eel. O \"lookalike audiences\" (neboli podobn\u00e9 c\u00edlov\u00e9 skupiny) se zase jedn\u00e1 tehdy, kdy\u017e se obsah pova\u017eovan\u00fd za vhodn\u00fd zobrazuje u\u017eivatel\u016fm, jejich\u017e profily nebo z\u00e1jmy pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed u\u017eivatel\u016fm, pro kter\u00e9 byly profily vytvo\u0159eny. Pro \u00fa\u010dely vytv\u00e1\u0159en\u00ed vlastn\u00edch publik a podobn\u00fdch publik se obecn\u011b pou\u017e\u00edvaj\u00ed soubory cookie a webov\u00e9 maj\u00e1ky.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Datenschutzerkl\u00e4rung Einleitung Mit der folgenden Datenschutzerkl\u00e4rung m\u00f6chten wir Sie dar\u00fcber aufkl\u00e4ren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als &#8222;Daten\u201c bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. Die Datenschutzerkl\u00e4rung gilt f\u00fcr alle von uns durchgef\u00fchrten Verarbeitungen personenbezogener Daten, sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren Webseiten, [&#8230;]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-39985","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"head":{"html":["<meta name=\"wpsso-begin\" content=\"wpsso structured data begin\"\/>\n","<!-- generator:1 --><meta name=\"generator\" content=\"WPSSO Core 21.8.0\/L*\"\/>\n","<!-- generator:2 --><meta name=\"generator\" content=\"WPSSO REST 3.3.0\/S\"\/>\n","<!-- generator:3 --><meta name=\"generator\" content=\"WPSSO BC 5.3.0\/S\"\/>\n","<!-- generator:4 --><meta name=\"generator\" content=\"WPSSO SSM 3.4.0\/S\"\/>\n","<!-- generator:5 --><meta name=\"generator\" content=\"WPSSO UM 7.3.0\/S\"\/>\n","<link rel=\"shortlink\" href=\"https:\/\/followerninja.com\/cs\/?p=39985\"\/>\n","<meta property=\"fb:app_id\" content=\"966242223397117\"\/>\n","<meta property=\"og:type\" content=\"article\"\/>\n","<meta property=\"og:url\" content=\"https:\/\/followerninja.com\/cs\/ochrana-udaju\/\"\/>\n","<meta property=\"og:locale\" content=\"cs_CZ\"\/>\n","<meta property=\"og:site_name\" content=\"Follower Ninja\"\/>\n","<meta property=\"og:title\" content=\"Datenschutz\"\/>\n","<meta property=\"og:description\" content=\"Datenschutzerkl&auml;rung Einleitung Mit der folgenden Datenschutzerkl&auml;rung m&ouml;chten wir Sie dar&uuml;ber aufkl&auml;ren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als &bdquo;Daten&ldquo; bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. 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